Sales Manager

Role & responsibilities

• Achieve monthly, quarterly, and annual sales targets in MW and revenue.
• Develop new business opportunities across assigned territories and customer segments.
• Appoint and develop new distributors, dealers, and channel partners.
• Drive secondary sales and improve channel sales growth.
• Acquire new OEM, EPC, institutional, commercial, and industrial customers.
• Manage and strengthen relationships with key customers, distributors, and dealers.
• Conduct regular customer, distributor, dealer, and project-site visits.
• Generate leads, manage sales opportunities, and ensure timely follow-up for order conversion.
• Prepare quotations, negotiate commercial terms, and close sales orders.
• Monitor market trends, competitor activities, pricing, and customer requirements.
• Maintain accurate leads, opportunities, customer visits, and follow-ups in CRM.
• Prepare sales forecasts, pipeline reports, and monthly MIS within defined timelines.
• Coordinate with Production, PPC, Logistics, Finance, Quality, and other departments for smooth order execution.
• Monitor order status, dispatches, customer commitments, and payment follow-ups.
• Identify new markets, territories, and business opportunities for revenue growth.
• Resolve customer and channel-partner issues in coordination with internal teams.
• Ensure achievement of assigned sales KPIs and business development targets.
• Provide regular market intelligence and sales performance updates to management.
• Travel extensively within the assigned territory as required for business development and customer management.

Preferred candidate profile

• Graduate/MBA in Sales, Marketing, Business Management or related field.
• 10-12 years of relevant sales experience, preferably in solar PV modules, renewable energy.
• Strong experience in B2B sales, channel sales, distributor development and key account management.
• Experience dealing with EPC companies, OEMs, institutional customers and distributors will be preferred.
• Strong knowledge of the solar module market, customer segments and competitive landscape.
• Proven track record of achieving sales targets in MW and revenue.
• Location - Ahmedabad