Sales Manager

His role will focus on developing strong relationships with corporate organisations, insurance companies, government institutions, medical practitioners, referral hospitals, healthcare networks, NGOs, diplomatic organisations and individual patients

The Sales Manager will develop and execute sales strategies that position the hospital as a preferred healthcare destination in Kenya and the wider East African region.

Major Responsibilities

• Develop and implement annual and quarterly sales plans aligned with the hospital's revenue objectives.
• Identify new business opportunities and develop strategies for increasing patient volumes.
• Drive growth across inpatient, outpatient, diagnostics, surgical, emergency, preventive and specialised medical services.
• Develop territory-wise and segment-wise sales targets.
• Monitor achievement against monthly, quarterly and annual revenue targets.
• Analyse sales performance and implement corrective actions where required.

Institutional Sales

• Develop new revenue streams and healthcare service packages
• Develop relationships with large corporate organisations for employee healthcare programs.
• Negotiate corporate medical agreements, health packages and preferred-provider arrangements.
• Build relationships with government institutions, parastatals, NGOs, international organisations and diplomatic missions.
• Develop institutional partnerships for occupational health, executive health check-ups, wellness programs and specialised treatment.
• Ensure systematic follow-up and renewal of institutional contracts
• Develop strong relationships with major health insurance companies and medicalinsurance schemes operating in Kenya.
• Develop and maintain relationships with doctors, clinics, nursing homes and referral hospitals.
• Build a structured referral network for specialized treatments and procedures.
• Identify referral opportunities from smaller hospitals and healthcare providers.

Account Management

• Maintain a portfolio of strategic corporate, insurance and institutional accounts.
• Develop account plans for key customers.
• Conduct regular business reviews with major accounts.
• Identify opportunities for increasing business from existing customers

Market Intelligence

• Monitor competitor hospitals, pricing, service offerings and market positioning.
• Identify changing healthcare needs and emerging market opportunities.

KPI

• Achievement of monthly, quarterly and annual revenue targets.
• New patient acquisition.
• Growth in inpatient and outpatient volumes.
• Corporate account acquisition and revenue.
• Insurance/medical scheme business growth.
• Number and value of new institutional contracts.
• Referral-network development.
• Conversion rate of sales leads.
• Revenue generated from key accounts.
• Patient retention and repeat business.
• Medical tourism/international patient growth.
• Sales pipeline value and conversion.Role & responsibilities

Education

Bachelor's degree in Business Administration, Marketing, Sales, Healthcare Management or a related discipline.

• MBA/PG qualification in Marketing, Sales or Healthcare Management will be an advantage.( Tier 1 or 2 colleges)

Candidates with established relationships and experience with the Kenyan healthcare ecosystem will be preferred.