Sales Manager

Role & responsibilities

Automobile Sealant Manufacturing Company

1. Sales & Business Development

• Develop and implement sales strategies to achieve monthly, quarterly, and annual targets.
• Identify new customers and business opportunities in the automobile and automotive component industry.
• Develop business with OEMs, Tier-1, Tier-2, and aftermarket customers.
• Generate enquiries, quotations, and new product development opportunities.
• Maintain and expand relationships with existing customers.

2. Customer & Market Management

• Understand customer requirements, specifications, and application needs.
• Conduct regular customer visits and review customer satisfaction.
• Monitor market trends, competitor activities, pricing, and new product opportunities.
• Handle customer complaints and coordinate with technical/quality teams for resolution.
• Develop long-term strategic relationships with key customers.

3. Sales Planning & Target Achievement

• Prepare sales forecasts and achieve assigned revenue and volume targets.
• Prepare monthly sales plans based on customer requirements and business potential.
• Monitor order status, dispatches, pending orders, and customer commitments.
• Ensure timely follow-up on quotations, purchase orders, and payments.
• Review sales performance and take corrective actions where required.

4. Technical & Product Coordination

• Coordinate with R&D/Technical teams for product trials and customer approvals.
• Support development and commercialization of automobile sealants.
• Understand applications such as gasket sealing, flange sealing, bonding, thread sealing, and other automotive applications.
• Coordinate customer trials, validation, testing, and approval processes.
• Communicate technical requirements accurately to internal teams.

5. Commercial Responsibilities

• Prepare and negotiate quotations, pricing, payment terms, and commercial conditions.
• Monitor customer profitability and contribution margins.
• Coordinate with Finance for outstanding payments and credit-limit issues.
• Ensure sales activities are aligned with company pricing and commercial policies.

6. Team Management

• Lead, guide, and monitor the sales team to achieve business targets.
• Allocate customers and territories to sales executives.
• Conduct regular sales review meetings.
• Train team members on products, applications, customer handling, and sales techniques.
• Monitor individual and team performance through KPIs.

7. Coordination & Reporting

• Coordinate with Production, Planning, Purchase, Quality, R&D, Logistics, and Finance departments.
• Prepare and submit daily/weekly/monthly sales reports to management.
• Maintain sales pipeline, customer database, enquiry status, and order tracking.
• Provide management with market intelligence and sales forecasts.
• Ensure accurate CRM/ERP updates and documentation.

8. Key Performance Indicators (KPIs)

• Sales revenue and volume achievement.
• New customer acquisition.
• Customer retention and business growth.
• Gross margin/profitability.
• Enquiry-to-order conversion rate.
• Customer complaint resolution time.
• Collection and outstanding payment performance.
• Forecast accuracy.
• New product/customer approval achievement.

Preferred candidate profile

Qualifications & Experience

• Bachelor's degree in Engineering, Business Administration, Marketing, or a related field.
• 5 to 10 years of relevant sales experience, preferably in automotive chemicals, sealants, adhesives, rubber, or related manufacturing industries.
• Experience in OEM/Tier-1/Tier-2 customer handling will be an advantage.
• Strong negotiation, communication, presentation, and team-management skills.
• Good knowledge of MS Office and ERP/CRM systems.
• Willingness to travel for customer visits and business development.