Sales Manager

• Achieve monthly, quarterly, and annual sales targets.
• Develop and execute territory sales plans.
• Appoint, manage, and develop distributors/channel partners.
• Expand numeric and weighted distribution.
• Increase market share and drive secondary sales.
• Ensure product availability, visibility, and merchandising at retail outlets.
• Manage distributor inventory, stocks, and order planning.
• Lead, coach, and monitor sales representatives/promoters.
• Identify new business opportunities and onboard new outlets.
• Execute trade schemes, promotions, and market activations.
• Monitor competitor activities, pricing, and market trends.
• Maintain strong relationships with distributors, retailers, and key accounts.
• Analyze sales performance and prepare MIS reports.
• Control trade spends, claims, damage, and expiry within company norms.
• Ensure compliance with company sales processes, CRM/DMS, and reporting systems.
• Conduct regular market visits to improve execution and customer engagement.

Key Skills

• Sales and negotiation
• Distributor management
• Territory planning
• Team leadership
• Communication and relationship management
• Data analysis and MS Excel
• Problem-solving and decision-making
• Business acumen and execution excellence