Sales Manager

Role & responsibilities

We are looking for an experienced and result-oriented Sales Manager cum CRM to manage sales activities, develop new business opportunities, maintain strong customer relationships, and ensure effective follow-up with existing and prospective customers. The candidate will be responsible for achieving sales targets while maintaining accurate customer and sales records through CRM.

Sales & Business Development

• Develop and implement effective sales strategies to achieve company sales targets.
• Identify and generate new business opportunities through market research, networking, dealer/distributor development, and direct customer visits.
• Develop and maintain relationships with dealers, distributors, retailers, contractors, plumbers, builders, project customers, and institutional clients.
• Generate leads, understand customer requirements, prepare quotations, negotiate commercial terms, and close sales.
• Expand the companys market presence and develop new territories.
• Monitor market trends, competitor activities, pricing, and customer requirements.
• Prepare sales forecasts, business plans, and regular sales reports.
• Ensure timely achievement of monthly, quarterly, and annual sales targets.

CRM & Customer Relationship Management

• Maintain and regularly update the CRM database with customer, lead, enquiry, quotation, order, and follow-up information.
• Track leads and opportunities throughout the complete sales cycle.
• Ensure timely follow-up with prospective and existing customers.
• Maintain records of customer interactions, meetings, calls, enquiries, and quotations.
• Monitor lead conversion, customer retention, repeat orders, and sales pipeline.
• Handle customer queries, complaints, and service-related issues professionally.
• Coordinate with internal departments to ensure timely resolution of customer requirements.
• Prepare CRM reports and provide management with accurate information regarding sales performance and customer status.

Team & Sales Coordination

• Manage and guide the sales team to achieve individual and overall sales targets.
• Set sales targets and monitor team performance.
• Conduct regular sales reviews and provide guidance to team members.
• Coordinate with Production, Purchase, Dispatch, Accounts, and Management for smooth order execution.
• Ensure proper communication between customers and internal departments.

Required Skills

• Strong sales and business development skills.
• Excellent customer relationship management skills.
• Good knowledge of CRM software and sales pipeline management.
• Strong negotiation and communication skills.
• Good leadership and team-handling abilities.
• Ability to generate and convert leads.
• Strong follow-up and relationship-building skills.
• Good knowledge of MS Excel, MS Office, and CRM tools.
• Ability to prepare sales reports, forecasts, and MIS.
• Strong problem-solving and decision-making skills.
• Willingness to travel for customer visits and market development.

Preferred Industry Experience

Candidates from the following industries will be preferred:

• Plumbing & Sanitaryware
• Water Fittings & Water Management Products
• CPVC/UPVC/PVC Products
• Water Purification & Filtration Products
• Building Materials
• Hardware & Construction Products
• Bath Fittings & Sanitary Products
• Pipe & Fittings Industry

Key Performance Indicators (KPIs)

• Monthly/Annual Sales Target Achievement
• New Customer Acquisition
• Lead Conversion Rate
• Dealer/Distributor Development
• Customer Retention & Repeat Orders
• Sales Pipeline Value
• Collection & Outstanding Follow-up
• CRM Data Accuracy
• Customer Complaint Resolution
• Territory/Market Growth

Ideal Candidate: A proactive, target-oriented and customer-focused professional with strong sales experience, excellent communication skills, good CRM knowledge, and the ability to develop new markets and long-term customer relationships.