Sales Manager Only Horeca Experienced Candidates To apply

1. Role Overview

• Title: Senior Sales / Key Account/Sales/Business Development Manager/Assistant Manager B2B
• Location: Mumbai (field-intensive; base location mandatory)
• Territory: Mumbai (primary) + Pune & Surat (secondary)
• Reporting to: Director
• Industry: Food Packaging (HORECA / QSR focused)

2. Core Purpose

• Acquire and activate new B2B customers (hunter role)
• Build a strong base of mid-sized QSR & HORECA clients
• Increase billing per customer + repeat frequency
• Improve collections discipline (DSO control)

3. Target Customer Segment (Very Important)

• QSR brands / cafs / bakeries / restaurants
• Typically 510 outlets per brand
• Decision maker: Owner / Purchase Manager / Ops Head
• Monthly packaging requirement: 50,000 to 10 lakh

4. Key Responsibilities

A. Sales Execution (Primary Focus – HUNTER)

• Onboard new HORECA / QSR clients consistently - QSR, CAFE, RESTAURANT, BAKERY
• Drive monthly billing targets ( + SKU penetration)
• Convert prospects through structured follow-ups & closing

D. Market Development

• Identify and penetrate new clusters (QSR hubs, caf zones, institutions)
• Track competitor pricing, product gaps, and trends
• Provide feedback for new product development / SKU expansion

6. Ideal Candidate Profile

Experience

• 5–10 years in B2B field sales (HORECA-focused preferred)
• Minimum 5 years selling into HORECA / QSR / food service industry
• Preferred backgrounds:
• Beverage distribution (e.g., Bisleri, Coca-Cola)
• Frozen foods (e.g., McCain)
• Dairy / FMCG distribution

Skills

• Strong new customer acquisition (hunter mindset)
• Negotiation & objection handling
• Value-based selling (not discount-driven)
• Relationship management with decision-makers
• Pipeline management & strong closing ability

Personality Traits

• Aggressive & target-driven
• Highly disciplined and consistent in field work
• Resilient under pressure
• High ownership & accountability
• Street-smart with consultative approach

7. Must-Have Requirements

• Graduate (BBA preferred)
• Strong English communication (spoken + written)
• Email drafting ability
• Working knowledge of Excel
• Comfortable with intensive field sales across Mumbai
• Willingness to travel to Pune & Surat when required

8. Good to Have

• Own vehicle (bike preferred)
• Existing network in HORECA / QSR segmenT

9. Compensation

• CTC: 8–12 LPA(Based on Interview and current salary)
• Incentives: Performance-linked

10. Role Expectations

• This is a high-performance, target-driven role
• Strong emphasis on new customer acquisition (hunter role)
• Requires daily field movement + structured execution
• Focus on outcomes (sales + collections), not just activity