Sales Manager Modern Trade

Hiring: Modern Trade Sales Manager: 7 Bazaari

Company: Saat Bazaari Ventures Pvt. Ltd.

Position: Modern Trade Sales Manager

Location: Delhi NCR

Experience: Minimum 10 years in Modern Trade

Industry Preference: FMCG / Food & Beverages / Packaged Foods

Travel: Willingness to travel extensively across India

About 7 Bazaari

7 Bazaari is a fast-growing Indian food and gifting brand, bringing a contemporary take to traditional flavours through innovative sweets, chocolates, nuts, snacks and premium gifting solutions.

We are looking for an aggressive, ambitious and result-oriented Modern Trade Sales Manager who can drive our national modern trade business, expand our presence across leading retail chains and build a high-performing sales operation.

This is a high-ownership role in a dynamic, challenging and entrepreneurial environment, offering significant learning opportunities, responsibility and long-term growth potential.

Key Responsibilities

1. National Modern Trade Expansion

* Drive business development and expansion across national-level modern trade chains in India.

* Introduce and list new products across existing and new retail chains.

* Identify new opportunities for store penetration, product placement and distribution expansion.

* Build and maintain strong relationships with national and regional category managers, buyers and key decision-makers.

2. Commercial Negotiations & Terms of Trade

* Independently negotiate and finalise Terms of Trade (TOT) with modern trade chains.

* Manage listing fees, margins, promotional agreements, visibility arrangements and annual commercial negotiations.

* Drive profitable business growth while ensuring commercially viable partnerships.

3. Sales & Business Performance

* Own modern trade sales targets, revenue growth and channel profitability.

* Drive secondary sales, product availability, visibility and in-store execution.

* Plan promotional activities, product launches and seasonal sales campaigns.

* Monitor inventory, replenishment, outstanding payments and overall account performance.

4. Team & Promoter Management

* Manage, motivate and monitor a team of 20+ in-store promoters and sales personnel.

* Set sales targets, track individual performance and ensure strong in-store execution.

* Conduct regular market visits, retail audits and team reviews.

* Build a performance-driven sales culture.

Mandatory Eligibility Criteria

* Minimum 10 years of direct experience in Modern Trade sales and operations in India.

* Must have independently handled at least THREE national-level modern trade retail chains in India.

* Proven experience in negotiating and finalising Terms of Trade directly with retail chains.

* Demonstrated success in introducing new products and securing listings across national modern trade accounts.

* Prior experience managing a team of more than 20 promoters.

* Strong relationships with modern trade category managers and national buying teams.

* Proven track record of achieving aggressive sales targets and driving business expansion.

* Willingness to travel extensively across India.

Ideal Candidate Profile

We are looking for someone who is:

* Aggressive, commercially sharp and highly target-driven.

* A strong negotiator with excellent relationship-management skills.

* Hands-on, proactive and capable of working independently.

* Comfortable in a fast-paced, demanding and entrepreneurial environment.

* Hungry for growth, willing to take ownership and ready to build a business rather than simply maintain existing accounts.

* Excited by challenges, new opportunities and the potential to grow with the organisation.

Why Join 7 Bazaari

This is an opportunity to play a key role in scaling a growing Indian brand across national modern trade.

We offer a challenging environment with substantial responsibility, direct business impact, continuous learning and significant career growth potential.

We are not looking for someone to simply manage existing business. We are looking for someone who can build, expand and aggressively grow our Modern Trade presence across India.

Important Application Requirement

Candidates must clearly mention the following when applying:

1. Names of the national-level modern trade chains they have independently handled.

2. Their experience negotiating Terms of Trade and securing new product listings.

3. The maximum number of promoters they have directly managed.

4. Their current and expected CTC.

5. Their notice period.

Applications without direct national-level Modern Trade chain experience will not be considered.