Sales Manager Micro LAP, Madurai

Sales Manager – Micro LAP

Department: Retail

Reporting To: Area Sales Manager

Experience: 6–8 Years

Education: Graduate

Product: Micro LAP

Job Purpose

To drive business growth for the assigned location by acquiring new customers through DSA/channel sourcing as well as direct sourcing, while maintaining portfolio quality and ensuring controlled delinquency. The role will also be responsible for generating revenue through Life Insurance (LI).

Key Responsibilities

• Identify, onboard and develop new DSA/channel partners.
• Regularly visit and manage existing DSA/channel relationships.
• Build a strong network of channels handling Salaried and Self-Employed customers.
• Maintain a productive pipeline and ensure consistent business throughout the month.
• Develop and maintain a database of potential customers, including salaried and self-employed profiles.
• Generate business through both channel sourcing and self-sourcing.
• Track competitor rates, policies and market propositions.
• Conduct regular product and policy training for DSA/channel partners.
• Ensure timely and accurate payout processing for channels.
• Maintain a healthy Login-to-Conversion ratio of 60%.
• Ensure 100% LI coverage on eligible proposals.
• Ensure complete documentation and proper pre-screening before login.
• Coordinate with the Risk team for PD and case processing.
• Ensure all cases are legally cleared before disbursement.
• Maintain portfolio quality and keep delinquency within defined norms.
• Ensure rejection levels remain within the prescribed threshold.
• Present cases for rate waivers and follow up on approvals.
• Coordinate for re-look of rejected cases wherever applicable.
• Build strong customer relationships and generate business through references.
• Ensure regular customer meetings and market visits.
• Meet at least 3 new customers every day.
  
  

Key Performance Indicators

• Business volume / disbursement achievement
• Channel payout management
• Insurance achievement
• Portfolio delinquency
• Active & productive DSA/channel base
• Login-to-Conversion ratio – 60%
• Quality of sourcing and documentation
• Rejection percentage within defined threshold
  
  

Required Skills

• Achievement Orientation
• Strong commitment and ownership
• DSA / Channel Management
• Mortgage / LAP product understanding
• Local market knowledge
• Competitor knowledge
• Understanding of legal documentation
• Ability to present cases as per policy
• Good customer and channel relationship management
  
  

Candidate Profile

• 6–8 years of relevant experience
• Graduate
• Prior experience in DSA / Channel Management
• Strong understanding of Mortgage / LAP business
• Good knowledge of local market and financial institution channels
• Experience in managing both Salaried and Self-Employed business is preferred.