Sales Manager - General Trade

Role Overview : The Zonal Manager will lead General Trade expansion for Priority across East India. This is a high ownership, field-intensive role responsible for building distribution from ground zero to 600+ active retail outlets within Year 1, driving strong primary & secondary sales, and establishing the brand as a preferred luggage choice across key trade markets..

Key Responsibilities

1. Business Growth & Revenue Ownership

• Drive GT business growth across Maharashtra with full P&L ownership • Develop and execute a clear roadmap to achieve annual sales targets across Pune, Mumbai, and Rest of Maharashtra
• Build sustainable monthly business momentum beyond seasonal peaks such as BTS (Back-to-School)
• Identify growth pockets and market opportunities across categories and geographies

2. Distribution Expansion & Management

• Rebuild and strengthen distributor networks across Maharashtra
• Develop the right distributor strategy for Mumbai to establish stronger market command
• Improve distributor productivity, discipline, and ROI
• Ensure effective stock planning, inventory movement, and market servicing through Bhiwandi operations
• Establish new distributor coverage for Bihar aligned with business expansion plans

3. Secondary Sales & Execution Excellence

• Drive disciplined secondary sales systems across all territories
• Improve market visibility, retailer coverage, beat planning, and sales tracking
• Ensure execution excellence through strong review mechanisms and accountability systems
• Build sustainable sales processes for consistent business growth

4. Key Account Development

• Strengthen existing key account relationships and expand the regional key account base
• Drive strategic growth for major accounts, especially Ramesh Dyeing Pune with a target of 2 Cr annually
• Identify and onboard new high-potential key accounts across the state.

5. Team Leadership & Frontline Management

• Lead, mentor, and drive performance of ASMs and frontline sales teams
• Set clear KPIs, review mechanisms, and productivity benchmarks
• Build a high-performance culture focused on ownership and execution discipline
• Ensure consistent monthly target achievement across teams

6. Qualifications:

• Bachelors Degree in equivalent field
• Postgraduate or MBA qualification in Sales/ Marketing Management will be an added advantage

7. Experience Required

• 10 to 15+ years of experience in Sales and General Trade, preferably in luggage, backpacks, consumer durables, FMCG, lifestyle, or related industries
• Strong experience in Maharashtra market handling is mandatory
• Proven track record in distributor management, GT expansion, and secondary sales growth .
• Experience in managing large regional teams and frontline sales structures.
• Strong understanding of Mumbai, Pune, and Rest of Maharashtra trade dynamics

8. Success Metrics

• Achievement of Maharashtra GT revenue targets.
• Strengthening of Mumbai market presence and distributor effectiveness.
• Expansion of key account base and growth of existing key accounts
• Improvement in secondary sales discipline and execution quality
• Distributor network expansion and productivity improvement
• Frontline ASM performance and target achievement consistency.
• The business target for Year 1 is: Rest of Maharashtra: 8 Cr , Pune: 2 Cr , Mumbai: 3 Cr