Sales Manager – Equipment Rental Industry

Responsible for developing and growing the equipment rental business by acquiring new customers, managing key accounts, generating rental enquiries, preparing commercial proposals, negotiating contracts, and achieving sales and profitability targets across equipment such as DG Sets/Gensets, Chillers, Load Banks, Transformers, Air Compressors, and other rental equipment

• Develop new business opportunities in the equipment rental market
• Identify and approach customers across industrial, infrastructure, construction, data centers, manufacturing, events, hospitality, healthcare, and commercial sectors
• Generate leads through customer visits, networking, references, consultants, contractors, and market intelligence
• Understand customer requirements and recommend suitable rental equipment and solutions
• Prepare quotations, commercial proposals, tenders, and rental agreements
• Negotiate rental rates, contract terms, payment conditions, and other commercial requirements
• Manage key accounts and develop long-term customer relationships
• Follow up on enquiries, quotations, negotiations, and order closures
• Coordinate with Operations, Service, Logistics, and Finance teams for smooth equipment deployment and customer support
• Identify opportunities for rental extensions, additional equipment, and repeat business
• Monitor competitor activities, market rates, and new business opportunities
• Maintain sales pipeline, CRM records, forecasts, and regular sales reports
• Ensure achievement of monthly, quarterly, and annual sales and profitability targets