Sales Manager - Diesel Genset Business (Chennai)

The Sales Manager Diesel Genset Business will be responsible for driving sales growth across North India by acquiring new customers, strengthening existing client relationships, and expanding the company's market presence in the Diesel Genset business. The role will focus on identifying business opportunities across Industrial, Commercial, Infrastructure, Data Centers, Healthcare, Manufacturing, Real Estate, Telecom, and EPC segments while ensuring achievement of sales targets and sustainable business growth.

Desired Profile

Qualifications

Bachelor's Degree in Mechanical Engineering, Electrical Engineering, or related discipline. MBA in Marketing will be an added advantage.

Experience

12–15 years of experience in B2B Sales within the Diesel Genset, Power Generation, EPC, Electrical Equipment, or Industrial Engineering industry.

Industry Experience

Diesel Gensets, Power Generation, EPC, Industrial Equipment, Electrical Solutions, Energy Solutions, Infrastructure Projects.

Additional Requirements

Strong knowledge of DG Sets, Power Backup Solutions, Industrial Sales, Dealer Management, Channel Sales, Key Account Management, Government Tenders, EPC Projects, CRM tools, commercial negotiations, and customer relationship management. Willingness to travel extensively across North India.

Ideal Candidate

The ideal candidate is a dynamic sales professional with a proven track record in selling Diesel Gensets and power solutions. The individual should possess excellent customer relationship management skills, strong commercial acumen, and the ability to independently manage the complete sales cycle from lead generation to order closure.

The candidate should have strong exposure to industrial customers, consultants, EPC contractors, OEMs, and channel partners across North India.

Key Performance Indicators (KPIs)

• Annual Sales Revenue
• Order Booking Value
• Sales Target Achievement
• Gross Margin Achievement
• New Customer Acquisition
• Key Account Growth
• Channel Partner Development
• Tender Conversion Rate
• Sales Pipeline Coverage
• Forecast Accuracy
• Customer Satisfaction
• Collection & Receivables
• Market Share Growth
• CRM Compliance

Key Responsibilities

Business Development

• Develop and execute sales strategies for Diesel Genset business across North India.
• Identify and develop new business opportunities across industrial and infrastructure sectors.
• Build strong relationships with consultants, contractors, EPC companies, OEMs, and end users.

Sales Management

• Achieve monthly, quarterly, and annual sales targets.
• Prepare sales forecasts and business plans.
• Manage complete sales cycle from enquiry generation to order closure.

Customer Relationship Management

• Maintain strong relationships with existing customers.
• Conduct regular customer visits and identify repeat business opportunities.
• Ensure high levels of customer satisfaction.

Tender & Proposal Support

• Coordinate with Proposal, Engineering, and Commercial teams for techno-commercial offers.
• Participate in customer discussions and commercial negotiations.

Market Intelligence

• Monitor competitor activities, pricing trends, and market developments.
• Recommend strategies to enhance market penetration.

Commercial Management

• Negotiate commercial terms, payment conditions, and contracts.
• Coordinate with Finance for collections and receivables.

Cross Functional Coordination

• Work closely with Engineering, Projects, Procurement, Service, and Finance teams to ensure smooth project execution.

Why Join

• Opportunity to drive business growth in one of India's fastest-growing power solution companies.
• Work with industry-leading Diesel Genset technologies and EPC projects.
• High customer exposure across multiple industries.
• Performance-driven growth and career progression.
• Collaborative and entrepreneurial work environment.