Sales Manager | Delhi RSO Amritsar & Dalhousie Cluster

BluSalzz Hotels & Resorts

Location: Delhi NCR – Regional Sales Office

Corporate Office: Gurugram

Market: Delhi NCR

Portfolio: Amritsar & Dalhousie

Experience: 4–7 Years

Focus: Wholesale | Travel Trade | Groups | FIT | Luxury Leisure

About BluSalzz Hotels & Resorts

BluSalzz Hotels & Resorts is a hospitality brand dedicated to creating memorable, trust-driven guest experiences inspired by the purity and value of rare Blue Salt. The brand focuses on personalized service, genuine care and attention to detail, offering distinctive hospitality experiences across its portfolio of properties.

About the Portfolio

BluSalzz Residence, Amritsar | 43 Rooms

Strategically located near the Golden Temple and the airport, the property offers strong potential across FIT, pilgrimage, group and leisure segments.

BluSalzz Select, City Centre Amritsar | 24 Rooms

A contemporary hotel located approximately 700 metres from the Golden Temple, well suited to pilgrimage circuits, short-stay FITs, tour groups and leisure travellers.

BluSalzz Terrah Hills, Dalhousie | 24 Rooms | SLH Affiliated

A restored 150-year-old colonial mountain retreat on Mall Road, offering an experiential hill-station stay with a distinctive luxury positioning.

The Role

• We are looking for a commercially driven and market-oriented Sales Manager to develop Delhi NCR as a key feeder market for the BluSalzz Amritsar and Dalhousie portfolio.
• The role will focus on building business through travel agents, wholesalers, tour operators, DMCs and group specialists, with an emphasis on wholesale, FIT, group movements, pilgrimage, leisure and luxury travel.
• The ideal candidate will have an established Delhi NCR travel-trade network and a strong understanding of agencies handling Punjab, Himachal Pradesh, pilgrimage circuits and leisure destinations.
• The position requires two distinct sales approaches: generating consistent FIT, pilgrimage and group business for the Amritsar properties while developing premium leisure and luxury travel business for Terrah Hills, Dalhousie.

Key Responsibilities

Travel Trade & Wholesale Business

• Develop and strengthen relationships with Delhi NCR travel agents, wholesalers, tour operators, DMCs and group operators.
• Identify, acquire and activate new accounts while increasing production from existing trade partners.
• Generate FIT, wholesale, group and leisure room nights across the Amritsar and Dalhousie portfolio.
• Build business from agencies handling Punjab, Himachal Pradesh, pilgrimage circuits and domestic leisure travel.

Market Development & Account Management

• Develop a strong understanding of the Delhi NCR travel-trade ecosystem and identify agencies with relevant destination business.
• Map key accounts, decision-makers and business influencers to create a focused and productive sales pipeline.
• Conduct regular client meetings, sales calls, market visits and account-development activities across Delhi NCR.
• Identify new business opportunities and develop long-term commercial relationships with high-potential partners.

Portfolio Positioning & Business Conversion

• Position BluSalzz Residence and BluSalzz Select, City Centre Amritsar for pilgrimage, FIT, group and short-stay business.
• Develop premium leisure, experiential travel and luxury segment opportunities for BluSalzz Terrah Hills, Dalhousie.
• Handle enquiries, quotations, negotiations, follow-ups and business conversion.
• Work closely with Revenue, Reservations, Operations and the respective unit sales teams to ensure commercially viable bookings and seamless service delivery.

Revenue Generation & Reporting

• Achieve agreed room-night and revenue targets across the assigned portfolio.
• Maintain an active sales pipeline, account production records, business forecasts and regular sales reports.
• Monitor market trends, competitor activity, seasonal demand and changing travel-trade requirements.
• Coordinate with BluSalzz's corporate Business Development & Sales team to align market activities with portfolio-wide sales priorities.

Ideal Candidate Profile

• 4–7 years of experience in hotel sales, hospitality, travel trade or destination sales.
• Established relationships with Delhi NCR travel agents, wholesalers, tour operators, DMCs and group specialists.
• Experience generating business for Amritsar, Punjab and/or Himachal Pradesh is strongly preferred.
• Demonstrated ability to generate wholesale, FIT, group and leisure room nights.
• Understanding of pilgrimage travel, group movements, domestic leisure demand and premium travel segments.
• Strong account acquisition, relationship management, negotiation and business-conversion skills.
• A commercially focused approach to identifying new accounts and maximising existing business potential.
• Comfortable with field sales, regular client interactions and frequent market visits.
• Ability to independently manage the assigned market while collaborating effectively with corporate and unit teams.

What We're Looking For

• We are looking for a sales professional who knows the Delhi NCR travel-trade circuit and understands how business flows into Amritsar and Himachal Pradesh.
• The right candidate will know which agencies sell these destinations, what customer segments they handle, who influences their hotel selections and how to convert these relationships into measurable room nights and revenue for BluSalzz.
• An established market network, strong destination knowledge and a proven ability to generate travel-trade business will be key to success in this role.