Sales Manager - CASA

Job Description:

The Sales Manager - CASA is responsible for driving the growth of the deposit base, cross-selling financial products, and managing the overall performance and profitability of the branch. This role requires strong leadership, a deep understanding of retail liabilities, and the ability to deliver exceptional customer service while ensuring regulatory compliance and operational excellence.

Responsibilities:

• Drive enhancement of the deposit pool through acquisition and deepening of customer relationships.
• Establish and maintain high standards of customer service delivery.
• Achieve cross-sell targets for non-deposit products including mutual funds, insurance, and other third-party offerings.
• Generate fee income through effective product penetration and customer engagement.
• Oversee branch administration and ensure adherence to regulatory and compliance norms.
• Manage productivity, performance, and morale of the branch team.
• Take full ownership of the branch's break-even and P&L performance.
• Liaise with product, marketing, and other verticals for new product development, service enhancements, and sales initiatives.