Sales Manager _ Capital Goods

Key Responsibilities

1. Domestic Sales India

• Develop new customers and business opportunities across India.
• Identify and approach OEMs, EPC companies, steel plants, forging companies, foundries, automobile industries, aluminium plants, cement plants and other process industries.
• Generate enquiries for capital equipment, automation and material-handling systems.
• Understand customer requirements and coordinate with engineering for technical solutions.
• Prepare and submit technical and commercial offers.
• Conduct customer meetings, plant visits and technical discussions.
• Convert enquiries into purchase orders and achieve assigned sales targets.
• Maintain regular communication with existing customers and develop repeat business.

2. Export Sales

• Develop distributors, agents and direct customers in international markets.
• Identify suitable industries and customers through market research, exhibitions, databases and references.
• Generate and qualify international enquiries.
• Prepare export techno-commercial offers in coordination with engineering and management.
• Handle FOB/CFR/CIF/EXW commercial terms and understand basic export documentation.
• Coordinate with customers regarding technical specifications, delivery schedules, inspection and dispatch.
• Develop long-term relationships with overseas customers and business partners.
• Track international competitors, pricing and market opportunities.

3. Techno-Commercial Sales

• Understand engineering drawings, equipment specifications and technical requirements.
• Coordinate with design/engineering teams for GA drawings, technical specifications, BOMs and scope clarification.
• Prepare scope-of-supply and technical deviation statements.
• Evaluate customer specifications and identify commercial/technical risks.
• Lead techno-commercial negotiations until order finalization.
• Ensure clear transfer of customer requirements to the execution team after order receipt.Role & responsibilities

Preferred candidate profile

The ideal candidate should be a hands-on industrial sales professional who can independently generate business, meet decision-makers, understand technical requirements, negotiate with customers and convert opportunities into orders.

Educational Qualification

BE/B.Tech Mechanical / Production / Industrial Engineering preferred.

MBA/PGDM in Sales & Marketing will be an added advantage.

Experience

510 years of experience in industrial/capital goods sales.

Candidates with experience in material handling equipment, industrial automation, steel/forging equipment, heat-treatment equipment or heavy engineering machinery will be preferred.

Key Skills Required

• Strong B2B / Industrial Capital Goods Sales experience.
• Excellent customer acquisition and relationship-management skills.
• Strong techno-commercial negotiation capability.
• Ability to understand engineering products and industrial applications.
• Good knowledge of RFQ, tendering, quotation and order finalization processes.
• Knowledge of domestic and export sales procedures.
• Good communication and presentation skills.
• Strong follow-up and sales conversion capability.
• Willingness to travel extensively within India and internationally.
• Working knowledge of MS Excel, PowerPoint