Sales Lead

About our product Naamaa

• Naamaa is a digital commerce platform by Parinaamaa.ai, enabling businesses to establish and grow their digital presence.
• Our solutions cater to three customer segments:

1. Large enterprises: Generative Commerce and AI-powered conversational commerce.
2. Medium enterprises: Digital commerce solutions to digitise business operations and customer transactions.
3. Small and rural enterprises: Simple, mobile-first digital storefronts that enable entrepreneurs to showcase their offerings, receive orders and bookings, and accept payments.

• Our mission is to make digital commerce accessible to businesses across rural India.

Key Responsibilities

• Lead Generation & Sales: Identify prospects, generate qualified leads, manage the sales funnel, conduct product demos, negotiate, close deals, and onboard customers.
• Rural Outreach: Engage small businesses, artisans, home-based entrepreneurs, service providers, and local enterprises through field visits, demonstrations, and digital awareness initiatives.
• Partnership Development: Build relationships with SHGs, Kudumbashree networks, business associations, community organisations, and referral partners to expand customer acquisition.
• Enterprise Sales: Identify medium and large businesses requiring digital commerce or AI-powered solutions, understand their needs, prepare proposals, and close deals with key decision-makers.
• Sales Process & Performance: Establish structured sales workflows, manage leads and follow-ups using CRM tools, track performance, improve conversion rates, and collaborate with product and customer experience teams to ensure successful onboarding.

Required Qualifications & Skills

• 2-3 years of experience in sales, business development, or customer acquisition.
• Education: Graduate in any discipline; MBA desirable but not mandatory.
• Experience in SaaS, fintech, e-commerce, digital platforms, or technology-enabled services preferred.
• Exposure to field sales, rural outreach, merchant acquisition, or digital adoption programmes is an advantage.
• Strong communication, negotiation, relationship-building, and deal-closing skills.
• Understanding of sales funnels, CRM tools, pipeline management, and customer conversion.
• Willingness to travel extensively and engage directly with customers across urban and rural markets.
• Ability to work independently in a fast-paced startup environment.

Key Expectation

Build a consistent sales pipeline, convert prospects into active Naamaa customers, and establish a repeatable, scalable model for digital commerce adoption across rural and urban India.