Sales Lead- Solar Products

Role Overview

We are looking for an experienced sales professional to lead and expand the solar kits business across targeted markets in India. The role involves driving revenue growth, developing distribution channels, appointing dealers and channel partners, acquiring new customers and building a strong market presence.

The ideal candidate will have a proven track record in selling solar kits or integrated rooftop solar products comprising solar modules,solar panels, inverters and lithium-ion batteries, along with strong expertise in channel sales, distribution management and team leadership.

Key Responsibilities

1. Sales & Business Development

• Develop and execute sales strategies to achieve revenue, volume and market penetration targets.
• Drive business expansion across residential rooftop solar and other targeted customer segments.
• Identify new markets, customers and business opportunities.
• Develop sales forecasts, business plans and territory-wise growth strategies.

2. Channel Sales & Distribution Management

• Build and expand a network of dealers, distributors, channel partners and solar system integrators.
• Identify and appoint channel partners across priority markets.
• Manage channel relationships, sales performance and order pipelines.
• Develop channel incentive schemes and promotional initiatives to improve sales and partner productivity.

3. Customer Acquisition & Market Development

• Build relationships with solar dealers, installers, EPC companies and rooftop solar solution providers.
• Drive new customer acquisition through market mapping, networking and customer visits.
• Monitor market trends, competitor offerings, pricing and customer preferences.
• Identify growth opportunities and recommend strategies to improve market share.

4. Commercial Management

• Manage pricing, quotations, commercial negotiations and sales forecasts.
• Monitor sales margins, discounts, channel profitability and business performance.
• Coordinate payment follow-ups and receivables with relevant teams.
• Ensure timely order fulfilment in coordination with supply chain, logistics and customer service teams.

5. Team Leadership & Performance Management

• Lead and develop the sales team to achieve individual and overall business targets.
• Define territory-wise sales plans, performance metrics and channel development objectives.
• Review sales pipelines, customer conversions and revenue performance.

6. Cross-functional Coordination

• Coordinate with product, technical, marketing, finance, operations and supply chain teams for effective sales execution.
• Work with technical teams to address customer queries related to solar kit configurations, installation and product performance.
• Ensure timely resolution of customer and channel partner concerns.

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