Sales Lead/Senior Sales Coordinator

Key Responsibilities Pre and Post Sales & Core Focus Areas

1. Zone & Team Management

• Oversee all sales zones and ensure effective functioning of zone-wise Sales Managers.
• Monitor whether Sales Managers are achieving assigned targets and taking corrective action where required.
• Ensure daily field visits are conducted by Sales Managers and properly reported.
• Review and validate daily, weekly, and monthly sales reports submitted by Sales Managers and Sales Coordinators.
• Ensure Sales Managers understand target planning, execution strategy, and closure techniques.

2. Sales Coordinator Oversight

• Supervise Sales Coordinators handling backend sales operations.
• Ensure Sales Coordinators are:
• Maintaining proper coordination with Sales Managers
• Preparing accurate daily visit reports and MIS
• Following up on documentation, orders, dispatches, and payments
• Review feedback received from Sales Coordinators regarding challenges faced by Sales Managers and take action to resolve them.
• Ensure accountability and discipline across the coordination team.

3. Customer Engagement & Business Development

• Proactively engage with customers from the existing database through visits, meetings, and follow-ups to drive higher sales.
• Maintain control over existing, regular, and irregular customers, ensuring updated records and communication logs.
• Reach out to customers for clarifications, KYC, feedback, credit discussions, and relationship strengthening.
• Track competitive pricing, market trends, and emerging product demands across regions.

4. Target Monitoring & Issue Resolution

• Identify rate-related, product-related, or policy-related challenges faced by Sales Managers.
• Coordinate with CMD/Director to resolve pricing or approval-related issues in a timely manner.
• Escalate and resolve critical zone-level issues impacting sales performance.
• Conduct field visits in high-issue or underperforming zones to assess ground realities and provide corrective direction.

5. Order Processing & Internal Coordination

• Review and process customer orders in line with approved quotations and technical/commercial documents.
• Act as the central communication point between Sales, Factory, Logistics, and Finance.
• Coordinate daily with:
• Factory Managers for production planning and readiness
• Sales Heads/Zonal Teams for enquiries and updates
• Logistics Team for dispatch planning and documentation
• Ensure timely dispatches, documentation release, and customer updates.

6. Client Handling & Dispatch Support

• Follow up with customers for pre-dispatch and post-dispatch formalities including:
• Road permits, GST details, confirmations
• GRs, PODs, and delivery acknowledgements
• Ensure clear communication of delivery timelines and service satisfaction.

7. KYC, Compliance & Documentation Control

• Ensure monthly KYC completion for all active customers.
• Maintain documentation to support credit monitoring, internal audits, and compliance requirements.
• Ensure all sales verticals follow the assigned work formats and reporting systems.

8. Payment Follow-up & Credit Monitoring

• Follow up for payments as per agreed credit terms.
• Monitor overdue accounts and flag defaulters to Sales Heads and Finance.
• Ensure proper documentation of all client communication related to collections and credit issues.

(Males Candidates preferred.)