Sales Lead - Insights Business
VTION · Gurugram · onsite · Posted 34d ago
About a minute. You'll make an account on the way through.
About this role
Role Overview:
As the Sales Lead Insights Business, you will own the end-to-end sales lifecycle for our syndicated and customized insights solutions, expanding our client base and positioning VTION as the preferred insights partner.
Responsibilities:
- Own the revenue number for the Insights vertical, including pipeline creation and ARR targets.
- Identify and engage with mid-to-senior decision makers (CMOs, Heads of Strategy, Brand Leads).
- Lead client relationships, renewals, and upsell opportunities.
- Represent VTION at industry events, webinars, and product demos.
- Collaborate with research, product, and delivery teams to ensure high-quality, timely outputs.
- Maintain accurate pipeline hygiene and forecasting in CRM systems.
Qualifications:
- Bachelors or Masters degree in Business or a related field.
- 4 - 8 years of experience in consumer insights or business development.
- Strong consultative selling and negotiation skills.
- Excellent written communication and presentation skills.
- Proficient in CRM suite software and market research methodologies.
Sourced from iimjobs
Skills
About VTION
VTION
2016
10 years old
Gurgaon / Gurugram, Haryana
India
₹19L PA avg
Avg at VTION
About
1. VTION®️ has a patented technology that can extract media related (OTT Video, Online Video, OTT Audio, Radio FM Tuners) data at a meta tag level from Android Smartphones in real time with an SDK. The coverage of our functionality is now piloted to extract data from Gaming Apps and Social Video Apps and other popular app segments as well. This will go live in Feb 2021 in India.
2. As per our business model, we have built a panel of 50,000 panelists who are in top 100 cities of India. They have installed our App, have given us consent and are paid a weekly incentive. We are complying to all Privacy Laws of India as well as GDPR compliant.
3. We supply this actual behavioral data from our panel via our GTM partners, like Kantar Media (Part of WPP Group / Bain Capital Group) on classic media planning dashboards and Insights presentations to Ad/Media Agencies, Platform Owners, Content Owners and Research companies as the first target market.
4. We also provide our seed data to partners like Dentsu, who activate this data on audience segments via their DMP using look alike modelling. These projected audience segments are exposed to advertising and VTION gets a share of the CPM rate per impression served.
5. We have gone commercial in India and have marquee customers like Spotify, Amazon Prime Video and top brands via Dentsu. We have conducted proof of concepts in 4 countries in APAC & Africa and are planning to go commercial in the next two quarters in these countries with our own panel.
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