Sales Head

Role & responsibilities :

1. Sales Target Achievement: Achievement of approved project-wise and overall sales targets.
2. Booking Value: Value and number of property bookings achieved within the reporting period.
3. Sales Conversion Rate: Percentage of qualified leads and site visits converted into bookings.
4. Sales Velocity: Rate at which available inventory is sold over a defined period.
5. Collection Efficiency: Percentage of customer payments collected against amounts due.
6. Average Realisation per Unit: Average selling price achieved compared with approved pricing and targets.
7. Discount Control: Ability to achieve sales targets while maintaining approved margins and discount limits.
8. Lead Management Efficiency: Timeliness of follow-up and effectiveness in converting qualified enquiries.
9. Channel Partner Productivity: Sales contribution, conversion rates, and performance of the channel partner network.
10. Customer Satisfaction: Quality of customer engagement, complaint resolution, and sales process transparency.
11. Cancellation Rate: Monitoring and reduction of avoidable booking cancellations.
12. Sales Forecast Accuracy: Reliability of projected bookings, agreement execution, and collections.
13. Marketing Return on Investment: Effectiveness of marketing expenditure in generating qualified leads and completed sales.
14. Compliance and Documentation: Accuracy and completeness of booking, agreement, disclosure, and transaction records.

Preferred candidate profile :

• Bachelor's degree in Business Administration, Marketing, Commerce, Real Estate Management, or a related discipline. An MBA in Marketing or Business Management will be an added advantage.
• Relevant experience in real estate sales, property development, channel sales, or residential and commercial property transactions.
• Demonstrated ability to lead sales teams and achieve booking, revenue, and collection targets.
• Strong understanding of villa sales, apartment sales, commercial property sales, and property pricing.
• Experience in channel partner development, lead management, sales negotiations, CRM, and transaction closure.
• Knowledge of property documentation, agreements for sale, registration processes, and applicable RERA requirements.
• Strong analytical skills in sales forecasting, pricing, conversion analysis, and performance reporting.
• Proficiency in CRM software, MS Excel, PowerPoint, and sales reporting tools.
• Excellent communication, negotiation, leadership, presentation, and relationship-management skills.
• Ability to travel to project sites and meet customers, brokers, and business partners as required.
• A proven track record of sales performance and team leadership will be strongly preferred.