Sales Head

Department: Sales & Marketing
Location: Eastern Uttar Pradesh
Employment Type: Full-time
Reports To: Director
Experience Required: Minimum 10 years in retail sales and marketing, including at least 5+ years in a team-leadership role

Age- 35-45 Years

Key Responsibilities

1. Sales Strategy & Revenue Ownership

• Build and execute the annual sales plan and retail strategy for Eastern UP, with clear monthly, quarterly and annual targets.
• Own sales volume, revenue, collections and market share goals for the region.
• Set territory-wise and channel-wise targets and track achievement against them weekly.

2. Market Expansion & Business Development

• Identify untapped districts, towns and retail clusters and develop new markets with a structured entry plan.
• Appoint, onboard and develop and retailers to widen reach and improve outlet coverage.
• Increase product penetration per outlet in existing markets.

3. Team Leadership & Performance Management

• Lead and motivate Area Sales Managers, Sales Officers and field executives.
• Define clear KPIs, review performance regularly and run structured review meetings.
• Hire, train and retain strong talent and build a succession pipeline.
• Create a performance-driven culture with accountability and recognition.

4. Channel & Customer Relationship Management

• Build strong, long-term relationships with customer and key accounts.
• Ensure healthy distributor ROI, timely stock replenishment and control of outstanding receivables and credit.
• Resolve channel conflicts, service issues and escalations quickly.

5. Retail Marketing & Visibility

• Plan and execute trade promotions, schemes, offers, retailer loyalty programmes and local campaigns.
• Ensure strong in-store visibility, merchandising, branding and product availability at outlets.
• Coordinate with the marketing team on Above & Below the Line activities, regional activations and launches, and measure their ROI.

Key Performance Indicators (KPIs)

• Achievement against monthly, quarterly and annual sales targets
• Revenue growth and market share gain
• New outlet and distributor additions, and outlet coverage
• Collections and outstanding days
• Scheme and promotion ROI
• Team productivity, attrition and attendance in the field

Required Qualifications & Experience

• Graduate in any discipline; MBA in Sales/Marketing preferred.
• 10+ years of retail sales and marketing experience, with at least 5 years leading regional sales teams.
• Proven record of consistently meeting or exceeding targets and growing business in multiple districts.
• Strong experience with the distributor-dealer-retailer model in the UP market.