Sales Head

JOB DESCRIPTION SALES HEAD
POSITION TITLE
LOCATION
SALES HEAD
United Epicure Private Limited
A704, 7th Floor, Solitaire Corporate Park, Nr.
YMCA Club, SG Highway, Ahemdabad
380015
REPORTING TO
DIRECT REPORTS
Chief Executive Officer
Management Director(s)
POSITION OVERVIEW
ABOUT UNITED FOODS INDIA
United Foods India is a leading player in the food and agro-product export
industry, committed to delivering quality, innovation, and exceptional service
to global clients. We take pride in our strong distribution network, customer-
centric approach, and dedication to sustainable business growth.
Position Overview
We are seeking a dynamic and results-driven Sales Head to lead sales
operations and accelerate business growth. The Sales Head will be
responsible for developing and executing effective sales strategies,
managing key client relationships, expanding distribution networks, and
achieving revenue targets in alignment with the companys growth objectives.
The role will involve identifying new market opportunities, overseeing the
sales team, strengthening distributor and retailer networks, and maintaining
strong relationships with existing customers. The Sales Head will work closely
with Marketing, Logistics, and Finance teams to ensure seamless
coordination and excellent customer service.

RESPONSIBILITIES
1. Sales & Business Development
Achieve and exceed monthly and quarterly sales targets for the assigned territory/market.
Develop and execute territory-wise sales plans aligned with company objectives.
Identify new business opportunities and expand market reach.
Appoint, develop, and manage distributors, retailers, and trade partners.
Manage key accounts and develop long-term business relationships.
Drive revenue growth through effective sales strategies and market development.
2. Market Operations & Execution
Conduct regular market visits for order collection, product promotion, and payment follow-
ups.
Ensure strong product visibility through merchandising, in-store branding, and promotional
activities.
Monitor competitor activities, pricing, schemes, and market trends.
Identify market opportunities and risks and recommend appropriate action.
Ensure effective implementation of company sales strategies at ground level.
3. Team Management
Lead, guide, and motivate the sales team to achieve assigned targets.
Monitor individual and team performance against sales objectives.
Provide regular coaching, training, and performance feedback.
Ensure effective territory coverage and customer servicing.
4. Relationship Management
Build and maintain strong relationships with distributors, retailers, key trade partners, and
major customers.
Address customer concerns promptly to ensure satisfaction and repeat business.
Develop strategic relationships with high-value clients and institutional customers.
5. Government & Industrial Sales
Develop business opportunities in government and industrial segments.
Handle government sales, tenders, and institutional business opportunities.
Experience with the GeM portal and tender processes will be an added advantage.
6 Reporting & MIS
Maintain accurate sales reports, customer data, and MIS.
Track sales performance, revenue targets, market coverage, and key performance
indicators.
Share regular market feedback and performance updates with management.
Analyse sales reports and market data to support business decisions.

QUALIFICATION
Bachelors degree in Marketing, Business Administration, or a related field.
MBA in Marketing/Business Administration is preferred.
58 years of experience in sales leadership, preferably in the FMCG or food
manufacturing sector.
Proven experience in MT, GT, B2B, Distributor, Domestic, and HoReCa sales.
Proven ability to manage sales teams, key accounts, distribution networks,
and revenue targets.
Experience in government sales, tenders, or the GeM portal is a strong
advantage.
Proficiency in MS Office and CRM/ERP software.
Required Skills
Strong expertise in Modern Trade (MT) and General Trade (GT).
Strong B2B and institutional sales capabilities.
Proven experience in Distributor and Dealer Network Management.
Strong understanding of Domestic Sales and Market Expansion.
Experience in developing and managing HoReCa sales and key accounts.
Strong understanding of sales techniques, negotiation strategies, and market
dynamics.
Excellent communication and negotiation skills.
Strong leadership and team-management abilities.
Good analytical and decision-making skills.
Ability to interpret sales reports, performance metrics, and market feedback.
Strong relationship-building and business-development skills.
Result-oriented approach with a focus on achieving revenue and growth
objectives.
Ability to develop channel-wise strategies and manage sales profitability.
Strong understanding of pricing, margins, schemes, trade promotions,
collections, and distributor economics.