Sales Head

Key Responsibilities

1. Sales Strategy & Revenue Growth

Develop and execute sales strategies to achieve monthly, quarterly and annual targets.

Take complete ownership of sales revenue and booking targets.

Develop project-wise sales plans based on inventory, pricing and market conditions.

Identify new business opportunities and emerging real estate micro-markets in Pune.

Monitor competitor activity, pricing, schemes and market trends.

Develop strategies to improve sales velocity, revenue and profitability.

2. Team Leadership & Development

Build, manage and motivate a high-performing retail sales team.

Recruit Sales Managers, Team Leaders and Sales Executives as per business requirements.

Set individual and team targets, KRAs and KPIs.

Conduct daily/weekly sales reviews and performance tracking.

Coach team members on lead management, site visits, negotiations and closures.

Build a performance-oriented and accountable sales culture.

3. Sales Funnel Management

Monitor the complete sales funnel:

Lead Qualification Site Visit Follow-up Negotiation Booking Collection

Improve lead-to-site visit and site visit-to-booking conversion.

Ensure effective follow-up and lead nurturing.

Analyse lost leads and develop corrective strategies.

Drive productivity and revenue per salesperson.

4. Channel Partner Management

Develop and expand a strong channel partner/broker network across Pune.

Identify, onboard and activate productive channel partners.

Set channel-wise targets and monitor performance.

Build strong relationships with key brokers and channel partners.

Drive regular channel meetings, project presentations and inventory updates.

Increase the contribution of channel sales to overall business.

5. Project Launch & Sales Execution

Lead sales execution for new project launches.

Work closely with Marketing for lead generation and campaign planning.

Provide inputs on pricing, inventory, offers, positioning and sales strategy.

Ensure effective launch execution and achievement of launch targets.

Monitor inventory movement and recommend corrective actions.

6. MIS & Performance Management

Maintain strong control over sales MIS and business dashboards.

Track and analyse:

Leads generated

Site visits

Bookings

Booking value

Conversion ratios

Sales velocity

Revenue per salesperson

Channel contribution

Collections

Cancellations

Present regular sales performance reports to the Founder/MD.

Use data and analytics to identify gaps and improve performance.

7. Customer & Stakeholder Management

Ensure a high-quality customer experience throughout the sales journey.

Handle critical customer negotiations and escalations.

Coordinate with Marketing, CRM, Finance and Legal teams for smooth closure.

Ensure timely documentation and booking processes.

Build strong relationships with developers, channel partners and other stakeholders.

Candidate Profile

8 to 10 years of relevant experience in real estate sales.

Strong experience in retail real estate sales, preferably residential.

Experience in managing a sales team and achieving revenue targets.

Strong knowledge of the Pune real estate market and its key micro-markets.

Proven experience in direct sales as well as channel sales.

Strong negotiation and closing skills.

Ability to recruit, train and develop sales professionals.

Strong understanding of sales funnels, CRM and sales MIS.

Excellent communication and stakeholder-management skills.

Highly target-oriented with strong commercial acumen.

Comfortable working in a startup environment with high ownership and accountability.

Ideal Candidate

We are looking for someone who is more than a people managera hands-on sales leader who can build the team, drive the numbers and create a scalable sales engine.

Build the Team Drive Sales Improve Conversion Scale the Business

Preferred Background

Candidates from real estate developers, real estate retail firms, channel sales organizations, mandate firms or property consulting companies would be preferred.