Sales Head

Role & responsibilities

• Develop and implement sales strategies to achieve monthly, quarterly and annual targets.
• Lead, motivate and monitor the performance of wholesale and retail sales teams.
• Set team-wise and individual sales targets and regularly review achievements.
• Develop and maintain strong relationships with dealers, distributors, retailers and key accounts.
• Identify and develop new markets, territories and business opportunities.
• Conduct regular market visits and monitor customer requirements.
• Analyse FMCG/footwear market trends, competitor activities, pricing and product movement.
• Monitor primary and secondary sales and ensure effective product distribution.
• Review daily, weekly and monthly sales reports and take corrective actions.
• Coordinate with Purchase, Warehouse, Marketing, Finance and Management teams.
• Monitor collections, outstanding payments and customer credit.
• Drive upselling, cross-selling and new product/category development.
• Conduct regular sales review meetings and provide performance feedback.
• Ensure proper implementation of company pricing, schemes, discounts and sales policies.
• Prepare sales forecasts, MIS reports and business performance reports for management.
• Improve sales team productivity, customer service and market coverage.
• Support management in developing long-term sales and business expansion plans.

Preferred candidate profile

• Minimum 3 years of relevant sales experience.
• FMCG experience is preferred, along with experience in footwear, wholesale, retail or distribution.
• Experience in handling dealers, distributors, retailers and market sales.
• Proven experience in leading and managing a sales team.
• Strong knowledge of sales planning, target achievement and territory development.
• Excellent communication, negotiation and customer relationship skills.
• Strong analytical and decision-making abilities.
• Willingness to travel for market visits and business development.
• Good knowledge of MS Excel, MIS and sales reporting.
• Strong leadership skills and a highly target-oriented approach.

Preferred Industry Experience

FMCG | Footwear | Wholesale | Retail | Distribution | Consumer Products