Sales Head

Sales & Operations Manager Liquor / Alcobev / IMFL Distribution

Industry: Liquor Wholesale / Alcoholic Beverages / IMFL / Alcobev Distribution
Location: Mumbai / Thane / Raigad
Experience: 6 to 15+ Years
Qualification: Graduate / MBA in Sales, Marketing, Business Management or Operations preferred

Urgent hiring

Job Overview

We are looking for an experienced Sales & Operations Manager to lead business growth and operational excellence across our liquor wholesale and beverage distribution business.

The role will have end-to-end responsibility for Sales, Distribution, Business Development, Collections, Customer Management, Team Performance, Market Expansion, Inventory, Logistics, Operations and Profitability.

The ideal candidate should have strong experience in Liquor / IMFL / Alcobev / FMCG distribution or wholesale, with a proven track record of managing sales teams, customer networks, collections and business performance.

Key Responsibilities

Sales & Business Development

• Drive overall sales, revenue, volume, NSV and profitability targets.
• Develop and execute annual, quarterly and monthly sales plans.
• Drive market expansion, distribution growth, outlet coverage and brand development.
• Identify new markets, customers, channels and business opportunities.
• Monitor territory-wise and team-wise sales performance and take corrective actions.

Sales Team Management

• Lead, manage and motivate the Sales Team to achieve business objectives.
• Set sales targets, KPIs and performance parameters for the team.
• Conduct regular performance reviews and ensure achievement of sales targets.
• Train, coach and develop sales team members to improve productivity and market execution.
• Strengthen field sales discipline and market coverage.

Customer & Channel Management

• Manage relationships with wholesalers, retailers, permit rooms, hotels, institutions, key accounts and other trade partners.
• Develop and strengthen the distribution network.
• Monitor customer sales, stock, collections, credit exposure and profitability.
• Ensure effective implementation of pricing, schemes, promotions and brand initiatives.
• Maintain strong relationships with key customers and business partners.

Collection & Commercial Management

• Drive timely sales collections and receivables.
• Monitor outstanding payments, ageing and customer credit exposure.
• Coordinate with Finance to control overdue receivables.
• Ensure strong commercial discipline across the sales team and customer network.
• Balance sales growth with collections, credit control and profitability.

Operations Management

• Coordinate with Sales, Billing, Warehouse, Logistics, Supply Chain and Finance for smooth business operations.
• Ensure timely order processing, billing, dispatch and delivery.
• Monitor stock availability, inventory movement, ageing and slow-moving products.
• Identify operational gaps and implement process improvements.
• Improve TAT, operational efficiency and customer service levels.

Market Development & Business Expansion

• Conduct regular market visits and gather market intelligence, competitor information and customer feedback.
• Identify market gaps, new outlets, new territories and business opportunities.
• Support new product and brand launches and ensure effective market execution.
• Monitor competitor pricing, schemes, distribution and market activities.

MIS, Planning & Profitability

• Review Sales, Collection, Stock, Inventory and Operations MIS regularly.
• Prepare sales forecasts, business plans and performance reports for management.
• Monitor key business indicators and implement corrective actions.
• Drive NSV, Gross Profit and overall profitability.
• Ensure the right balance between sales growth, collections, inventory and margins.

Candidate Profile

• 6 to15+ years of relevant experience in Sales / Distribution / Business Development / Sales & Operations.
• Experience in Liquor, IMFL, Alcobev, Alcoholic Beverages, FMCG or Beverage Distribution will be strongly preferred.
• Proven experience in wholesale distribution and channel sales.
• Experience managing sales teams and customer/distributor networks.
• Strong understanding of sales planning, distribution, market expansion and revenue growth.
• Strong experience in collections, credit control and commercial management.
• Experience in inventory, logistics and operational coordination will be an advantage.
• Knowledge of Mumbai, Thane, Navi Mumbai, Raigad and surrounding markets will be preferred.
• Strong leadership, negotiation, commercial acumen, decision-making and relationship management skills.
• Proven track record of achieving sales, collection and profitability targets.

Key Performance Areas

Sales Growth | Revenue Growth | Collections | Distribution Expansion | Market Expansion | Team Productivity | Customer Management | Inventory Management | Operational Efficiency | NSV | Gross Profit | Profitability

Compensation

Attractive Salary + Performance-Based Incentives

Why Join Us?

This is a leadership opportunity with end-to-end responsibility for Sales & Operations, providing the opportunity to directly contribute to business growth, market expansion, distribution development and profitability within a growing liquor wholesale and beverage distribution business.

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