Sales Head Electronics Business.

CTC Bracket - 12 Lacs to 20 Lacs (as per experience)

MANDATORY - UP EAST's Electronics Industry Experience Must. Apply only if having same exp.

Job Description :

• Revenue & Target Achievement: Drive end-to-end sales strategy to consistently achieve monthly, quarterly, and annual revenue targets (both volume and value) across all product categories.

• Dealer Network Expansion: Strengthen regional market penetration by onboarding new Multi-Brand Outlets (MBOs) and retail partners while expanding total counter reach.

• Team Leadership & Performance Management: Lead, mentor, and direct the field sales team (ASMs/FSEs/TSMs), establishing clear daily beat plans, KPIs, and incentive-driven performance goals.

• Credit Control & Collection Management: Oversee timely payment collection from channel partners and dealers, maintaining strict credit limits and minimizing aging/overdue receivables.

• Inventory & Stock Rotation: Optimize stock movement between warehouses and retail counters, managing inventory aging and ensuring seamless supply of high-demand SKUs.

• Trade Schemes & Campaign Execution: Design, deploy, and evaluate trade promotion schemes, retailer incentive programs, and seasonal campaigns to boost sell-out.

• Market Intelligence & Competitor Tracking: Benchmark competitor pricing, schemes, display strategies, and product launches to proactively adjust market strategy.

• Principal & OEM Alignment: Coordinate directly with parent brand/corporate sales teams to align on product supply, volume commitments, and scheme claim settlements.

• Key Account & Retailer Relationship Management: Build and maintain high-level strategic relationships with top channel partners and key retail accounts to ensure long-term loyalty and business priority.

Required Candidate Profile Experience:

10+ years of hands-on sales experience within the Home Appliances, Small Domestic Appliances (SDA), or Consumer Durables sectors.

Regional Expertise: Strong, pre-existing distributor connections and comprehensive market knowledge of Lucknow & surrounding areas.

Leadership: Proven ability to build, motivate, and direct large field sales teams. Skills: Excellent negotiation, commercial acumen, distributor ROI management, and data-driven sales planning.

Education: Bachelor's degree in any discipline; / MBA in Sales & Marketing is preferred.

Location: Lucknow.

Experience Required: 10+ years Work Exp. Candidates must have experience in Consumer Electronics / Home Appliances, with LED TV industry experience mandatory.

Employment Type: Full-time