Sales Executives / Officer - Lighting

Role Objective

• To expand V-Guard Lighting business by appointing new distributors and dealers, driving sales growth, and strengthening market presence in the assigned territory.

Key Responsibilities

• Appoint and onboard new distributors and dealers for Ligthing products
• Conduct regular market visits, identify new business opportunities, and convert potential retailers.
• Gather competitor insights, pricing information, and customer feedback to support strategic decisions.
• Communicate and implement trade schemes, discounts, and incentive programs effectively.
• Support distributor billing, collection follow-ups, and ensure adherence to company credit policies.
• Ensure proper stock availability, monitor fast-moving and slow-moving SKUs, and coordinate replenishment.
• Participate in product training programs and stay updated with new launches and features.
• Track daily sales activities and update DMS / CRM systems accurately.
• Build strong relationships with distributors, dealers, electricians, and influencers to increase brand loyalty.
• Execute in-store promotions, displays, branding, and visibility activities to enhance market presence.
• Ensure achievement of monthly, quarterly, and annual sales targets across product categories.
• Develop and expand the retail network, ensuring effective coverage of the assigned territory.

Requirements:

• Graduate in any discipline
• 2+ years sales experience (lighting/electrical products)
• Good communication & convincing skills
• Local language fluency + basic English & MS office /Excel knowledge