Sales Executive

Position: Sales Executive

Job Summary

We are looking for a proactive, target-oriented and customer-focused Sales Executive to drive customer acquisition for NoLags gaming caf management system. The role covers the full sales cycle: identifying gaming cafs, connecting with owners, demonstrating the product, negotiating, closing, and ensuring new customers are onboarded and active.

Key Responsibilities

Lead Generation and Prospecting

• Identify potential gaming cafs through online research, lead databases, field visits, and other channels.
• Contact caf owners through cold calling, WhatsApp, in-person visits, and other communication channels.
• Understand caf operations, existing software, customer requirements, and business challenges.

Product Demonstration and Sales

• Explain NoLags key features and benefits, including PC and PS5 support, remote access, low RAM usage, and other relevant capabilities.
• Schedule and conduct product demonstrations, in person or remotely.
• Build relationships with caf owners and decision-makers.
• Address customer questions and objections, and support commercial negotiations through to closure.
• Ensure customer expectations are clearly documented.

Pipeline, Follow-up and Reporting

• Follow up with prospects and coordinate the next steps towards onboarding.
• Update the CRM or sales tracker with customer details, interactions, visits, demonstrations, and next steps.
• Manage your own sales funnel, from lead qualification and demonstration to proposal, negotiation, and closure.
• Analyse lost opportunities and customer objections to improve conversion.

Onboarding and Customer Activation

• Coordinate with internal teams to support installation, onboarding, and customer activation.
• Monitor early usage to ensure new sales translate into active customers.

Market Feedback

• Share competitor insights, customer feedback, and market observations with the sales manager and the Marketing and Product teams.

Targets

• Achieve assigned monthly targets for leads, meetings, visits, demonstrations, sales, and activations.

Required Skills

• Excellent verbal and written communication, presentation, and negotiation skills.
• Strong persuasion, listening, relationship-building, and follow-up skills.
• Confidence in conducting face-to-face product demonstrations.
• Ability to handle objections and communicate professionally.
• Good planning, territory management, and time-management skills.
• Proficiency in spreadsheets, WhatsApp, and CRM tools.
• Ability to maintain accurate records and prepare basic sales reports.
• Strong organisational skills and a target-oriented mindset.
• Willingness to travel locally for customer visits.
• Familiarity with gaming cafs, PC gaming, or console gaming is an advantage.

Qualification

A bachelor’s degree in Business Administration, Marketing, Commerce, or a related field is preferred. Candidates with experience in inside sales, field sales, B2B sales, business development, lead generation, telecalling, or customer service will be preferred. Role & responsibilities

Preferred candidate profile