Sales Executive

Role Summary:

We are looking for an enthusiastic and target-oriented Sales Executive IMFL / CL to drive sales and market development for Indian Made Foreign Liquor (IMFL) and Country Liquor (CL) products in the assigned territory. The candidate will be responsible for developing distributor and retailer networks, achieving sales targets, ensuring product availability, monitoring market trends, coordinating collections, and maintaining compliance with applicable excise regulations and company policies.

Key Responsibilities:

1. Develop and execute sales strategies to achieve assigned sales targets for IMFL and Country Liquor (CL).

2. Manage and expand the existing distribution network across the assigned territory.

3. Build and maintain strong relationships with distributors, wholesalers, retailers and other channel partners.

4. Identify new business opportunities and expand market reach.

5. Monitor market trends, competitor activities, pricing and consumer preferences.

6. Ensure product availability and visibility across the assigned territory.

7. Conduct regular market visits to monitor sales performance and understand market requirements.

8. Coordinate with internal teams to ensure smooth order processing and timely product delivery.

9. Track sales performance, prepare periodic reports and provide market feedback to management.

10. Ensure compliance with applicable excise regulations, licensing requirements and company policies.

Skills Required:

1. Strong sales, negotiation and communication skills.

2. Good understanding of the local market and distribution network.

3. Ability to achieve sales targets and develop new business.

4. Strong relationship management and coordination skills.

5. Willingness to travel extensively within the assigned territory.

Preferred Candidate Profile: Candidates with mandatory prior experience in liquor sales and a strong understanding of the IMFL and/or Country Liquor (CL) market are encouraged to apply.