Sales Executive

Job Purpose

To develop new business opportunities, generate sales enquiries, maintain customer relationships, promote company products, and achieve sales targets for LT panels, electrical switchgear, and related products.

Roles & Responsibilities

Business Development

Identify and develop new customers, dealers, contractors, consultants, and OEMs.

Generate new business enquiries through calls, emails, meetings, and market visits.

Explore new markets and business opportunities.

Sales & Marketing

Promote the company's products, including LT panels, PCC, MCC, APFC panels, distribution boards, and switchgear.

Prepare quotations and follow up with customers for orders.

Negotiate prices and commercial terms in coordination with management.

Achieve monthly and annual sales targets.

Customer Relationship Management

Maintain good relationships with existing and prospective customers.

Understand customer requirements and coordinate with the design and technical teams.

Follow up on enquiries, quotations, purchase orders, and pending payments.

Market Research

Monitor market trends, competitor activities, and customer requirements.

Identify potential projects, tenders, and business opportunities.

Collect market feedback and share it with management.

Coordination & Reporting

Coordinate with the design, purchase, production, and accounts departments.

Maintain records of enquiries, quotations, orders, and customer details.

Prepare daily, weekly, and monthly sales reports.

Ensure timely communication with customers regarding order status and delivery schedules.

Digital Marketing & Promotion

Support company branding and promotional activities.

Manage customer databases and assist with email campaigns and online marketing.

Promote company products through appropriate digital and marketing channels.

3. Required Qualifications

Graduate in Business Administration, Marketing, Commerce, or Electrical Engineering.

Diploma or degree in Electrical Engineering will be an advantage.

Experience in industrial sales, electrical panels, switchgear, or electrical products is preferred.

4. Required Skills

Good communication and negotiation skills.

Strong customer relationship and business development skills.

Knowledge of electrical panels and switchgear is preferred.

Proficiency in MS Excel, Word, email, and quotation preparation.

Ability to work independently and achieve sales targets.

Willingness to travel for customer and project visits.

5. Key Performance Indicators (KPIs)

Number of new customers acquired.

Sales revenue and order booking.

Number of enquiries generated and quotations submitted.

Enquiry-to-order conversion ratio.

Customer satisfaction and retention.

Timely follow-up and collection of outstanding payments.

Perks and benefits

Health insurance