Sales Executive

Role & responsibilities

• Identify and develop new customers and business opportunities.
• Visit and develop relationships with food manufacturers, bakeries, hotels, restaurants, caterers, cloud kitchens and food-service companies etc..
• Promote Becarres Natural Colors, Natural Preservatives and Natural Antioxidants, along with other specialty food ingredients.
• Understand customer requirements and coordinate with our R&D/Technical Team for samples, product demonstrations and trials.
• Follow up on trials and enquiries and convert them into commercial orders.
• Develop existing customers and generate repeat business.
• Prepare quotations, negotiate commercial terms and follow up until order closure.
• Monitor market trends, competitor activities and customer requirements.
• Maintain sales pipeline, customer visit reports and regular sales updates.
• Achieve assigned sales targets and support territory development.
• Coordinate with internal teams for order execution and receivables follow-up.

Preferred candidate profile

Role Overview

We are looking for a Sales Executive to develop and expand our B2B business, with the primary focus on Natural Colors, Natural Preservatives and Natural Antioxidants.

The role will involve developing customers in the food manufacturing, HoReCa, food service and institutional segments and converting new business opportunities into regular sales.