Sales Executive

Job Summary

The Car Sales Executive is responsible for guiding customers through the vehicle purchasing process, from initial greeting to final vehicle delivery. This role involves understanding customer needs, demonstrating vehicle capabilities, conducting test drives, negotiating sale terms, and selling additional automotive services and warranties. The primary goal is to deliver an exceptional customer experience while achieving or exceeding monthly sales targets.

Key Responsibilities

• Customer Engagement & Consultation
  
• Greet showroom walk-ins and respond to phone, email, and digital sales inquiries promptly.
• Qualify customer requirements, budgets, and preferences to recommend suitable vehicle options.
• Maintain up-to-date knowledge of vehicle specifications, features, safety ratings, and optional accessories.
• Demonstration & Sales Operations
  
• Present vehicles in the showroom and explain features and benefits.
• Schedule and accompany potential buyers on vehicle test drives.
• Explain financing plans, insurance options, service contracts, extended warranties, and trade-in/part-exchange options.
• Negotiate sales prices, trade-in valuations, and closing terms within approved limits.
• Documentation & Delivery
  
• Prepare and manage sales paperwork, including vehicle registrations, financing applications, and sales contracts.
• Coordinate with the service and preparation team to ensure sold vehicles are cleaned, inspected, and ready for handover on time.
• Conduct vehicle deliveries, ensuring buyers understand controls, feature setups, and maintenance schedules.
• Lead Management & Aftersales
  
• Log and manage customer leads, follow-ups, and sales pipelines using CRM software.
• Perform post-delivery follow-up calls to ensure customer satisfaction and generate repeat or referral business.
• Hit individual monthly and quarterly vehicle sales and customer satisfaction targets.

Qualifications & Requirements

CategoryRequirementEducationHigh school diploma or equivalent; Bachelors degree in Business or Marketing is a plus.Experience1–3 years of proven experience in retail sales, customer service, or automotive sales.LicensingValid, clean driver’s license (required for customer test drives).Tech SkillsFamiliarity with CRM systems, basic computer tools, and inventory databases.

Key Skills & Competencies

• Communication & Interpersonal Skills: Ability to build immediate rapport with prospective buyers.
• Negotiation & Persuasion: Strong closing skills with a customer-centric approach.
• Product Knowledge: Passion for cars and quick mastery of technical specs and features.
• Resilience & Drive: Target-driven mindset capable of working under performance metrics. Role & responsibilities

Preferred candidate profile

Perks and benefits