Sales Executive

The Sales Executive will act as the face of Ikigai Schools on the ground, driving field-level marketing, community engagement, and direct student acquisition.

The core objective is to execute strategic Below-The-Line (BTL) and brand activations to maximize footfalls, build strong local brand visibility, drive tele-calling conversions, and successfully meet branch enrollment targets.

Role & responsibilities

Core Focus Areas:

BTL Activations & Brand Promotions:

• Plan, execute, and manage hyper-local BTL activities (e.g., society kiosks, residential camps, park activations, stall setups during community events) to promote Ikigai Schools' programs.
• Conceptualize engaging on-ground interactive games, mini-workshops, or talent showcases to attract parents and children, capturing maximum walk-ins and inquiries.

In-School & Outdoor Events/Promotions:

• Forge strategic partnerships and tie-ups with neighboring schools, local community centers, and kids' clubs for joint events, competitions, or promotional drives.
• Coordinate and manage outdoor promotional campaigns, distribution of marketing collaterals (leaflets, flyers, brochures) in high-footfall catchment zones.

Lead Generation & Data Collection:

• Drive active on-ground lead generation by interacting directly with parents, collecting contact details, and assessing interest for creative courses or admissions.
• Maintain a clean, updated database of prospects generated through various activation drives for systematic follow-up.

Tele-Calling & Counseling:

• Conduct prompt follow-up calls (tele-calling) to leads generated through BTL activities, digital campaigns, and walk-ins.
• Pitch Ikigai Schools' curriculum, benefits, and unique selling propositions (USPs) effectively over phone calls and face-to-face interactions.
• Schedule and manage trial classes, center visits, and campus tours for parents and students.

Sales Conversion & Admissions:

• Guide prospective parents through the admission counseling process, addressing queries and closing enrollment sales.
• Achieve monthly, quarterly, and seasonal admission targets set by the Branch Head.

Market Intelligence & Collaboration:

• Conduct competitor mapping within a 35 km radius of the West Patel Nagar/Sector 116 branch to identify gaps, pricing strategies, and localized promotional opportunities.
• Collaborate closely with the marketing and branch academic teams to plan campaign themes aligned with seasonal intakes (e.g., summer camps, new session admissions).

Preferred candidate profile

• Education: Graduation in any stream (Marketing, Business Administration, or Mass Communication preferred).
• Experience: 1 to 3 years of hands-on experience in field sales, BTL marketing, events, or direct sales within education, preschools, coaching centers, or service industries.

Key Competencies:

• Exceptional communication, negotiation, and interpersonal skills.
• High energy level with a passion for field-based execution and active mobility.
• Strong convincing power and customer-centric approach when interacting with parents.
• Basic proficiency in CRM tools, MS Excel, and lead tracking systems.
• Flexibility to work on weekends (with compensatory-offs during weekdays) as events and activations heavily align with weekend parent-child footfalls.