SALES Executive

Tele caller- Sales - KRA (Key Result Areas)
Designation: Tele caller / Tele sales Executive
Department: Sales & Marketing
Key Result Areas (KRAs)

1. Lead Generation
• Make outbound calls to prospective customers, architects, interior designers, dealers, and corporate clients.
• Generate qualified leads for furniture sales and projects.
• Maintain daily call targets and lead generation targets.

1. Customer Follow-up
• Follow up on inquiries received through website, social media, exhibitions, and walk-in customers.
• Convert inquiries into showroom visits, meetings, or quotations.
• Maintain regular communication with prospects until closure.

1. Appointment Scheduling
• Schedule appointments for the sales team, showroom visits, and site visits.
• Coordinate meetings between customers and sales executives/design consultants.

1. Product Promotion
• Explain furniture products, customization options, pricing, offers, and delivery timelines.
• Promote new collections, seasonal offers, and corporate furniture solutions.

1. CRM & Database Management
• Update customer information, call records, and follow-up status in CRM.
• Maintain accurate lead and customer databases.
• Generate daily, weekly, and monthly reports.

1. Sales Conversion Support
• Assist the sales team in converting leads into confirmed orders.
• Track quotations and pending orders.
• Ensure timely follow-up for order closure.

1. Customer Service
• Handle customer queries regarding products, delivery, installation, and after-sales support.
• Escalate complaints and coordinate resolutions with relevant departments.

Key Performance Indicators (KPIs)

• Number of calls made per day.
• Qualified leads generated per month.
• Appointment booking ratio.
• Lead-to-sale conversion rate.
• Customer follow-up completion rate.
• CRM data accuracy.
• Customer satisfaction score.
• Revenue generated through telecalling support.

Skills Required

• Excellent communication and convincing skills.
• Hindi and English proficiency (regional language preferred).
• Knowledge of furniture products and interior solutions.
• CRM and MS Excel proficiency.
• Strong follow-up and negotiation skills.
• Target-oriented approach.

This KRA can be directly included in a telecaller job description or performance appraisal format for a furniture manufacturing, retail, or interior furnishing company.