Sales Executive

. Field Sales & Customer Visits

• Conduct regular field visits to existing and prospective customers.
• Meet purchase, maintenance, engineering, stores, production, and other concerned departments.
• Understand customer requirements and identify potential business opportunities.
• Develop strong and long-term relationships with customers.
• Prepare and follow a planned daily/weekly/monthly visit schedule.
• Maintain regular contact with key customers and ensure continuous business engagement.

2. New Customer Development

• Identify and approach new customers in the assigned territory.
• Generate new leads through market visits, references, industrial directories, and networking.
• Introduce the company's products, brands, and services to potential customers.
• Develop new accounts and convert prospects into regular customers.
• Identify new industries, applications, and market segments for business development.

3. Sales & Business Development

• Achieve assigned monthly, quarterly, and annual sales targets.
• Generate enquiries and convert them into orders.
• Follow up on quotations and pending enquiries regularly.
• Understand customer buying patterns and identify repeat-business opportunities.
• Promote company-authorized brands and product ranges.
• Identify cross-selling and up-selling opportunities.

4. Enquiry & Quotation Follow-up

• Collect complete technical and commercial requirements from customers.
• Coordinate with the internal sales/technical team for quotations.
• Follow up with customers for quotation status and feedback.
• Clarify customer requirements and coordinate for technical discussions where required.
• Maintain proper records of enquiries, quotations, and order status.

5. Market Intelligence

• Monitor competitor activities, pricing, product availability, and market trends.
• Collect information regarding competitor brands and customer requirements.
• Identify upcoming projects and potential industrial requirements.
• Report important market information to the management.
• Identify opportunities for introducing new products or brands

• 6. Order & Payment Follow-up
• Follow up with customers for purchase orders after quotation approval.
• Coordinate with the office team for order processing and dispatch.
• Monitor pending orders and delivery commitments.
• Follow up with customers for outstanding payments when required.
• Support the team in resolving customer complaints and delivery-related issues.

7. Customer Relationship Management

• Maintain professional relationships with existing customers.
• Conduct regular follow-ups after order completion.
• Understand customer satisfaction and future requirements.
• Handle customer queries professionally and coordinate internally for resolution.
• Ensure timely communication with customers regarding order, delivery, and technical matters.

8. Reporting & Documentation

• Submit daily field visit reports.
• Maintain customer visit records and contact details.
• Update enquiry, quotation, order, and follow-up status regularly.
• Submit weekly/monthly sales and market reports.
• Maintain a proper pipeline of prospective customers and upcoming opportunities.
• Keep CRM/customer records updated, wherever applicable.

9. Coordination with Internal Teams

• Coordinate with inside sales, purchase, technical, accounts, stores, and management teams.
• Provide complete customer requirements to the concerned department.
• Coordinate for technical meetings, product demonstrations, and customer visits.
• Ensure smooth communication between the customer and the company.

Performance Expectations / KPIs

The performance of the Field Sales Executive will be evaluated based on:

• Monthly and annual sales achievement.
• Number of new customers developed.
• Number of new enquiries generated.
• Enquiry-to-order conversion ratio.
• Number and quality of customer visits.
• Value of orders generated.
• Repeat business from existing customers.
• Collection/payment follow-up performance.
• Number of active prospects and sales pipeline.
• Timeliness and quality of sales reports.
• Customer relationship and service quality.

Required Skills

• Good communication and interpersonal skills.
• Strong negotiation and convincing ability.
• Willingness to travel extensively for field visits.
• Basic understanding of industrial/technical products.
• Ability to understand customer requirements.
• Good follow-up and relationship-building skills.
• Target-oriented and self-motivated approach.
• Basic knowledge of MS Excel, email, and sales/CRM software.
• Ability to coordinate effectively with internal teams.

Preferred Experience

• 15 years of experience in field sales/business development, preferably in industrial products.
• Experience in selling bearings, lubrication systems, pumps, valves, pneumatic products, mechanical products, or other industrial components will be an advantage.
• Candidates with strong field-sales ability and willingness to travel may also be considered based on their potential.Role & responsibilities