Job Title: Sales Executive – Instruments DivisionLocation: Delhi NCRDepartment: Sales- Instruments DivisionNo. of Position – 1 No. (only male candidate)Education: B.Sc / M.Sc (Life Sciences, Biotechnology, Microbiology or related field)Experience: 2–4 years preferably in laboratory instrument salesPackage: 4-7 lacs P.A. or depending upon the caliber of the candidate.Role ObjectiveTo drive revenue growth of instruments portfolio in Delhi NCR by executing a highly targeted, demo-driven and institution-focused sales strategy. The role requires complete ownership of instrument business in the territory with strong alignment to company-defined priority products.Key ResponsibilitiesAchieve monthly & annual sales targets for instruments rangeDrive sales of key products such as:Incubators, incubators shaker, centrifugesPlug & Play instruments and other priority SKUs finalized for the yearConduct product demonstrations and installations, ensuring strong product understanding at customer end.Build pipeline through regular visits to research labs, pharma companies, and academic institutes.Focus on conversion-driven selling rather than broad portfolio pitchingManage complete sales cycle: lead generation demo negotiation closureEnsure effective follow-ups and faster deal closures with strong ownershipParticipate actively in GeM and institutional tenders, ensuring compliance and timely submissionCoordinate with internal teams for:Pricing approvals (aligned with finalized pricing strategy)Timely delivery and installation supportMaintain accurate sales funnel, reporting, and forecastingKey RequirementsStrong hands-on understanding of bench-top lab instruments.Proven experience in demo-based selling and service support.Strong communication, negotiation, and presentation skillsHighly target-oriented and execution-focusedPreferred ProfilePrior experience handling similar product lines (shakers, centrifuges, incubators, small equipment etc.)Existing network in Delhi NCR research labs, pharma & academic institutionsAbility to independently manage demos and basic troubleshootingKey Performance Indicators (KPIs)Achievement of instrument sales targets (monthly/quarterly)Focused product sales contribution (%)Demo-to-conversion ratioLead-to-order conversion timeSourced from naukri