Sales Executive

Roles and Responsibilities

• Manage channel sales activities, including dealer development, management, and secondary sales.
• Develop and maintain relationships with primary retailers, contractors, architects, and distributors to drive business growth.
• Identify new opportunities for product range selling through general trade channels.
• Convert leads into actual sales by effectively communicating product features and benefits.
• Collaborate with cross-functional teams to achieve sales targets.
• Driving revenue targets of the assigned territory by product & segment
• Payment Collection as per MYKL credit policy
• New Channel appointment - Identify & appoint high potential outlets in exisitng & new towns.
• Exisitng Channel Management (Retention & Growth) - Primary & Secondary Channel Partners development & achieve their set targets
• Market penetration - New town penetration, Increase numeric reach & weighted reach as per MYKL guidelines
• Promotional Activities - Inshop meets, Onsite meets, Mason Meets, Retailer Meets & other BTL activities
• Influencer Management - Enrollment & development of Rishta users (Masons / Contractors), Engaging with architects / engineers / standalone builders for demand generation.
• Product Range Selling & Maket Penetration New product launches if any.
• Market Insighting - Competition Analysis, Intelligence & Counter Share gain from exisitng channel.
• Market working - As per DRCP & frequency norms
• Lead Management system - Site working & conversions