Sales Executive

Key Roles & Responsibilities:

1. Sales & Revenue Generation

• Achieve daily, weekly, monthly, and annual sales targets.
• Drive diamond jewellery sales in line with company objectives.
• Increase Average Bill Value (ABV) through upselling and cross-selling.
• Maximize Units Per Transaction (UPT).
• Promote premium collections and new launches.
• Convert walk-in customers into buyers.
• Achieve assigned category-wise sales targets (Diamond, Gold, Platinum, Solitaire, Bridal, etc.).
• Support store profitability through quality selling.

2.Customer Engagement & Relationship Management:

• Welcome every customer professionally.
• Understand customer requirements, occasions, and budget.
• Recommend suitable jewellery based on lifestyle and preferences.
• Build trust through honest product consultation.
• Deliver a personalized luxury shopping experience.
• Resolve customer queries confidently.
• Build long-term customer relationships.
• Encourage repeat purchases.
• Generate referrals from satisfied customers.

3. Diamond Selling Excellence:

• Present diamonds as the first recommendation whenever appropriate.
• Explain the value of diamonds using the 4Cs (Cut, Colour, Clarity, Carat).
• Demonstrate premium collections confidently.
• Promote solitaire and bridal jewellery.
• Handle customer objections effectively.
• Increase Diamond Mix percentage.
• Upsell customers from gold to diamond jewellery where suitable.

4. Customer Experience:

• Deliver premium hospitality throughout the customer journey.
• Offer refreshments where applicable.
• Maintain excellent grooming and etiquette.
• Escort customers throughout the showroom.
• Ensure quick response to customer needs.
• Create memorable buying experiences.
• Collect customer feedback after every purchase. Encourage Google reviews and testimonials.

5. CRM & Customer Follow-up:

• Capture complete customer information.
• Update CRM accurately.
• Conduct follow-up calls and WhatsApp communication.
• Send birthday and anniversary wishes.
• Invite customers for new launches and events.
• Follow up on pending quotations.
• Reactivate inactive customers.
• Maintain customer confidentiality.

6. KMR Scheme Promotion:

• Explain KMR benefits clearly.
• Enrol eligible customers.
• Convert KMR customers into jewellery buyers.
• Monthly KMR payment updates to customers.
• Track maturity dates & KMR Closure calling.
• Contact customers before scheme maturity.
• Promote upgrade purchases.

7. Product Knowledge:

• Maintain detailed knowledge of all jewellery collections.
• Stay updated on new launches.
• Understand diamond grading and certification.
• Explain gold purity and hallmarks.
• Understand gemstone basics.
• Keep track of pricing and offers.
• Attend regular product training.

8. Product Knowledge:

• Maintain display standards.
• Ensure jewellery is properly arranged.
• Assist in stock counting.
• Maintain inventory accuracy.
• Report damaged or missing items immediately.
• Follow opening and closing procedures.
• Maintain showroom cleanliness.

9. Billing & Documentation

• Prepare accurate billing documents.
• Verify customer information before billing.
• Assist in exchange and buyback transactions.
• Complete documentation for finance schemes.
• Maintain billing accuracy.
• Support audit compliance.

10. Inventory Management

• Handle jewellery carefully.
• Ensure proper product tagging.
• Monitor fast-moving products.
• Report stock shortages.
• Support stock transfers.
• Participate in inventory audits.

11. Marketing (BTL/Digital) Support

• Inform customers about promotions.
• Promote festive campaigns.
• Support local marketing events.
• Participate in exhibitions and roadshows.
• Generate customer referrals.
• Assist in social media content where required.

12. Team Collaboration

• Support fellow team members.
• Share best-selling practices.
• Participate in daily briefings.
• Assist during peak business hours.
• Maintain positive workplace behaviour.

13. Compliance & Security

• Follow all SOPs.
• Adhere to jewellery security protocols.
• Maintain confidentiality.
• Follow cash handling procedures.
• Comply with company policies.
• Ensure ethical selling practice