Sales Executive

Job Title: Sales Executive B2B & Channel Sales

Department: Sales & Business Development
Employment Type: Full-Time
Experience: 25 Years
Industry Preference: Foam / Mattress / Furniture / Furnishing / Consumer Durables / Building Materials / FMCG / Other Channel Sales Industries

Salary: 20 to 35K

Job Summary

We are looking for a dynamic and result-oriented Sales Executive to drive business growth through B2B sales, distributor/dealer management and market development for our foam and mattress products.

The candidate will be responsible for developing new business opportunities, managing existing distributors and dealers, expanding market reach, building strong customer relationships and consistently achieving assigned sales targets.

The ideal candidate should have strong field-sales experience, good market knowledge, excellent communication and negotiation skills, and a proven ability to deliver sales targets.

Key Responsibilities

1. B2B Sales & Business Development

• Identify and develop new B2B customers, dealers, distributors, retailers and institutional clients within the assigned territory.
• Generate leads through market visits, references, cold calling, networking and other business development activities.
• Understand customer requirements and recommend suitable foam/mattress products and solutions.
• Conduct product presentations, negotiations and commercial discussions with prospective customers.
• Convert qualified leads into regular business and develop long-term customer relationships.
• Identify opportunities for institutional, OEM and bulk sales wherever applicable.

2. Distributor & Dealer Management

• Identify, appoint and develop distributors/dealers in the assigned territory.
• Maintain strong relationships with existing distributors, dealers and key retailers.
• Ensure regular order generation and adequate product movement through the distribution network.
• Monitor distributor performance, stock levels, sales, outstanding payments and market coverage.
• Support distributors and dealers with product information, schemes, promotional activities and market development initiatives.
• Ensure effective territory coverage and expansion of the dealer/distributor network.

3. Sales Target Achievement

• Achieve assigned monthly, quarterly and annual sales targets.
• Prepare territory-wise sales plans and ensure consistent achievement of volume and value targets.
• Monitor sales performance against targets and take corrective actions wherever required.
• Focus on increasing repeat orders, customer retention and overall revenue from the assigned territory.

4. Market Development & Territory Expansion

• Conduct regular market visits to identify new customers and business opportunities.
• Map potential markets, dealers, retailers, manufacturers and institutional customers.
• Identify gaps in market coverage and recommend opportunities for expansion.
• Monitor competitor products, pricing, schemes, distribution network and market activities.
• Share relevant market intelligence and competitor information with management.

5. Customer Relationship Management

• Build and maintain strong professional relationships with customers, distributors and dealers.
• Regularly visit key accounts and channel partners to understand their requirements and resolve business-related concerns.
• Coordinate with internal teams for timely resolution of customer complaints and order-related issues.
• Ensure a high level of customer satisfaction and encourage repeat business.

6. Order & Collection Management

• Follow up on customer enquiries, quotations, orders and deliveries.
• Coordinate with production, dispatch and logistics teams to ensure timely fulfilment of customer orders.
• Monitor customer outstanding payments and support timely collection as per agreed credit terms.
• Maintain proper records of orders, payments, customer interactions and sales activities.

Candidate Profile

• Graduate in any discipline; MBA/PGDM in Sales & Marketing will be an added advantage.
• 25 years of experience in B2B sales, channel sales, distributor/dealer management or territory sales.
• Candidates with experience in foam, mattress, furniture, furnishing, home improvement, consumer durables, building materials or similar industries will be preferred.
• Proven track record of achieving sales targets.
• Experience in distributor/dealer appointment and channel development will be an advantage.
• Strong communication, presentation, negotiation and relationship-management skills.
• Good understanding of territory sales and market development.
• Willingness to undertake regular field visits and travel within the assigned territory.