Sales Executive / Senior Sales Executive HoReCa

We are looking for a dynamic and result-oriented Sales Executive to drive HoReCa (Hotels, Restaurants, Cafs) sales for our specialty coffee range. The role focuses on developing strong relationships with premium cafs, restaurants, and hospitality partners, while expanding our footprint in the B2B segment. Experience in gifting sales and handling premium clientele will be an added advantage.Key Responsibilities:

• Develop and grow HoReCa sales by onboarding new hotels, cafs, and restaurant clients
• Manage and strengthen relationships with existing premium accounts
• Drive sales of specialty coffee products across B2B channels
• Identify new business opportunities in cafs, fine dining restaurants, boutique hotels, and corporate clients
• Collaborate with caf partners to promote retail packs and increase off-take
• Plan and execute product presentations, sampling sessions, and client meetings
• Work closely with internal teams (operations, marketing, supply chain) to ensure smooth order fulfillment
• Monitor market trends, competitor activities, and customer preferences
• Achieve monthly and quarterly sales targets
• Support gifting sales initiatives, especially during festive and corporate seasons

Key Requirements:

• 25 years of experience in HoReCa / B2B sales (preferably in coffee, FMCG, or premium food & beverage)
• Strong network within cafs, restaurants, and hospitality industry is preferred
• Experience in handling premium or luxury clientele will be an added advantage
• Exposure to gifting or corporate sales is a plus
• Excellent communication, negotiation, and relationship management skills
• Self-driven, proactive, and target-oriented mindset
• Willingness to travel locally as required

Preferred Skills:

• Knowledge or passion for specialty coffee
• Strong presentation and client engagement skills
• Ability to upsell and cross-sell products
• Basic understanding of caf operations and HoReCa dynamics

What We Offer:

• Opportunity to work with a growing specialty coffee brand
• Exposure to premium HoReCa clients and market
• Performance-driven incentives
• Dynamic and entrepreneurial work environment
• Industry standard Salary