Sales Executive / Sales Manager - Bahri Line (India Trade)

Role OverviewThe Sales Executive will be responsible for developing and securing cargo for Bahri Line services across key trades. The role focuses on driving revenue through customer acquisition, relationship management, and promoting Bahris capabilities in RORO, Breakbulk, Project, and Container cargo segments.

Key Responsibilities

1. Business Development

• Identify and develop new customers in key verticals such as Automotive (OEMs), Project cargo/EPC contractors, Oil & Gas/Energy, and Industrial machinery.
• Generate leads and convert opportunities into confirmed bookings.
• Promote Bahri Lines global network and service strengths.

2. Customer Relationship Management

• Build and maintain strong relationships with shippers, freight forwarders, and logistics partners.
• Conduct regular customer visits and business reviews.
• Act as the primary point of contact for key accounts.

3. Cargo Sales & Booking

• Secure cargo bookings for RORO, Breakbulk, Project cargo, and Containers.
• Coordinate closely with pricing and operations teams for feasibility and execution.

4. Pricing & Negotiation

• Prepare and submit competitive freight quotations.
• Negotiate rates and commercial terms with customers.
• Ensure profitability in line with company guidelines.

5. Market Intelligence

• Monitor competitor activities, freight trends, and market conditions.
• Provide feedback on trade performance and potential opportunities.
• Identify new trade lanes or cargo segments for growth.

6. Coordination & Execution

• Liaise with Operations, Documentation, and Principals (Bahri HQ).
• Ensure smooth execution from booking to cargo delivery.

7. Reporting

• Maintain accurate sales pipeline and CRM updates.
• Submit weekly/monthly sales reports.
• Track KPIs such as volume, revenue, and contribution.

Key Performance Indicators (KPIs)

• Cargo volume (Freight Tons / Units / TEUs)
• Revenue & contribution margin
• New customer acquisition
• Customer retention rate
• Conversion ratio (leads to bookings)

Qualifications & Experience

• Bachelors degree in Logistics, Shipping, Business, or related field
• 3-8 years of experience in liner shipping / breakbulk / project cargo sales
• Strong understanding of freight markets, vessel operations, and cargo handling

Skills & Competencies

• Strong negotiation and commercial acumen
• Excellent communication & interpersonal skills
• Customer-focused approach
• Ability to work under pressure and meet targets
• Knowledge of shipping documentation & processes
• Proficiency in MS Office / CRM tools

Preferred Experience

• Experience handling RORO / Breakbulk / Project cargo
• Existing customer base in automotive or EPC sector
• Experience with Middle East / India trade lanes