Sales Executive(Liquor Sales)

Key Responsibilities:

Volume achievement:

- Responsible for the brand wise / segment wise sales volume achievement in the territory by developing and monitoring individual sales objectives on monthly / quarterly and annual basis. Prepare the volume scheme and communicate the same to the team and retailers.

- Ensure the achievement in the territory is as per budget by selling profitable brands and maintaining the right brand mix.

- Maintain the overall distribution of the brands by ensuring the availability of relevant SKUs and variants of the respective brands in the territory.

- Manage the new product launches in the region.

Activation:

- Execute merchandising and promotional programs as per national and regional marketing strategies.

- Responsible for timely communication of the promotional scheme to the retailers and ensuring timely claim settlement of the schemes.

- Ensuring proper usage of brand and promotional elements.

- Responsible for training, deployment and evaluation of distributor staff and CSM.

Execution:

- Ensure the real time communication implementation at the retail outlet level. Maintaining the organisation standard with respect to Quality, distribution, visibility, promotion, price and persuasion at the outlet.

- Execute of the marketing plans in the territory as per the guidelines of the state / regional marketing team while working within company policies, resources and budgets.