Sales Executive - Jewellery Sales

JOB DESCRIPTION

SALES EXECUTIVE

Location: Behala, Kolkata
Department: Retail Sales
Designation: Sales Executive
Reporting To: Store Manager / Store Head
Employment Type: Full-Time

About Shyam Sundar Jewellers

Shyam Sundar Jewellers is a reputed jewellery brand focused on delivering quality products, trust and an excellent customer experience. We are looking for enthusiastic and customer-oriented Sales Executives for our Behala, Kolkata showroom.

The Sales Executive will play an important role in creating a warm customer experience, understanding customer requirements and converting showroom visits into successful sales.

KEY RESPONSIBILITIES

1. Customer Service & Relationship Building

• Welcome customers warmly and create a positive first impression.
• Understand the customer's occasion, jewellery requirement, taste and budget.
• Build trust and establish a long-term relationship with customers.
• Provide personalised recommendations rather than simply showing products.
• Handle customer queries and objections with patience and professionalism.
• Ensure every customer leaves the showroom with a positive experience.

2. Jewellery Sales

• Present jewellery collections confidently and professionally.
• Explain product features, design, quality, making charges, pricing and applicable offers accurately.
• Demonstrate products according to the customer's needs and preferences.
• Suggest alternatives within the customer's budget.
• Develop opportunities for cross-selling and up-selling.
• Convert walk-in customers into buyers.
• Achieve assigned individual and showroom sales targets.

3. Customer Understanding & Selling Skills

• Ask appropriate questions to understand the customer's actual requirement.
• Identify buying signals and move the customer towards a purchase decision.
• Handle price and value-related objections effectively.
• Sell on design, quality, trust, service and value, rather than only on price.
• Encourage customers to explore suitable additional products.
• Maintain a healthy balance between customer service and achieving sales targets.

4. Follow-Up & Customer Relationship Management

• Maintain proper follow-up with customers who do not purchase during their first visit.
• Follow up on quotations, selected designs, pending purchases and special occasions.
• Inform customers about relevant new collections, offers and events.
• Build a strong database of customers and prospects.
• Generate repeat business and customer referrals.

5. Showroom & Product Presentation

• Maintain excellent presentation of jewellery and showroom counters.
• Ensure jewellery is handled carefully and displayed appropriately.
• Maintain cleanliness and discipline at the sales counter.
• Follow all company procedures relating to jewellery handling, security and customer transactions.
• Assist in stock verification and other showroom activities whenever required.

6. Teamwork & Store Discipline

• Coordinate with the Store Manager, billing team, goldsmith/design team and other showroom staff.
• Maintain punctuality, attendance and professional grooming.
• Follow showroom SOPs and management instructions.
• Maintain confidentiality regarding customer information and company business.
• Contribute positively to the overall showroom environment.

REQUIRED SKILLS

• Excellent communication and interpersonal skills.
• Strong customer-handling and relationship-building ability.
• Good selling and negotiation skills.
• Ability to understand customer needs and recommend suitable jewellery.
• Strong follow-up skills.
• Target-oriented and commercially aware.
• Positive attitude and willingness to learn.
• Good presentation and grooming.
• Ability to work effectively as part of a team.

JEWELLERY KNOWLEDGE

The candidate should have, or be willing to develop, knowledge of:

• Gold jewellery
• Diamond jewellery
• Silver and other jewellery categories
• Jewellery designs and collections
• Gold purity and basic jewellery terminology
• Making charges and pricing structure
• Diamond basics and certification
• Jewellery care and after-sales service

Training will be provided to suitable candidates wherever required.

EXPERIENCE & QUALIFICATION

• Graduate / Higher Secondary or equivalent.
• 15 years of experience in jewellery retail sales preferred.
• Candidates from premium retail, fashion, luxury, lifestyle or other customer-facing industries with strong sales ability may also be considered.
• Experience in a reputed jewellery showroom will be an advantage.
• Bengali, Hindi and English communication skills preferred.

KEY PERFORMANCE INDICATORS

Performance will be assessed on:

• Achievement of monthly sales targets.
• Walk-in to sales conversion.
• Average bill value.
• Cross-selling and up-selling.
• Number and quality of customer follow-ups.
• Repeat customers and referrals.
• Customer satisfaction.
• Product knowledge.
• Discipline, grooming and showroom behaviour.
• Team contribution.

IDEAL CANDIDATE

We are looking for a person who is:

Well Groomed | Confident | Customer-Oriented | Honest | Energetic | Persuasive | Disciplined | Target Driven | Positive | Good Listener | Relationship Builder

Compensation

Salary: As per experience and suitability
Incentive: Performance-linked incentive as per company policy.

Career Growth

High-performing Sales Executives can grow into positions such as:

Senior Sales Executive Counter In-Charge Floor Supervisor Store Manager

Core Expectation

“Don't just sell jewellery. Understand the customer's occasion, create trust, recommend the right product and build a relationship that brings the customer back to Shyam Sundar Jewellers.”