Sales Executive: Fashion & Retail

Employment Type: Full-time, work from office, with local travel

Preferred Experience: 35 years in partnerships, community marketing, retail marketing, hospitality or lifestyle business development

About Sevora

Sevora is a stylist-led fashion shopping platform offering curated fashion, personal shopping assistance, Try at Home and express delivery. We help customers discover and purchase outfits with confidence and convenience.

About the Role

We are looking for someone who can connect Sevora with relevant customer communities and turn these relationships into shopping appointments, purchases and repeat business.

You will build partnerships with kitty-party organisers, premium residential communities, womens groups, clubs and curated exhibition organisers. Working with our Sales Executive and Personal Shopper, you will plan and execute shopping experiences that introduce Sevora to potential customers.

Key Responsibilities

Partnership Development

• Identify and approach community hosts, clubs, residential associations and event organisers across Kolkata.
• Build partnerships with complementary businesses such as premium salons, wellness studios and wedding service providers.
• Develop proposals and negotiate event participation, collaborations and referral arrangements.
• Maintain an active pipeline of partners and a calendar of planned activities.

Community Marketing and Events

• Organise private shopping sessions, styling events, collection previews, pop-ups and community activations.
• Evaluate opportunities based on customer relevance, likely buying interest and participation costs.
• Coordinate invitations, lookbooks, promotional materials and event communications with the creative team.
• Manage event logistics, budgets and coordination with internal teams and external partners.
• Develop a network of community hosts and customer advocates who introduce Sevora to their circles.

Customer Acquisition and Sales Coordination

• Generate qualified enquiries and shopping appointments through partnerships and events.
• Capture customer details with permission and ensure timely handover to the Sales Executive.
• Coordinate with the Personal Shopper on suitable assortments and shopping experiences.
• Track each partnership from initial engagement through appointments, purchases and repeat business.
• Gather customer and partner feedback to improve future activities.

Reporting and Performance

• Maintain partnership, event and lead records in the CRM or shared tracker.
• Report weekly on upcoming activities, costs, leads, appointments and attributable sales.
• Identify productive partnerships and recommend which activities to repeat, improve or discontinue.

Candidate Requirements

• Relevant experience in community marketing, partnerships, brand activations, retail marketing or business development.
• Strong networking, presentation, negotiation and relationship-management skills.
• Ability to independently approach partners and take activities from planning to execution.
• Commercial understanding of budgets, customer acquisition costs and sales outcomes.
• Clear communication in Bengali, Hindi and English.
• Comfort using spreadsheets, presentations and CRM tools.
• Willingness to travel within Kolkata and attend scheduled evening or weekend events.

Existing relationships with Kolkata communities, clubs, lifestyle businesses or event organisers will be an advantage. Experience in fashion, premium retail, hospitality, beauty or luxury lifestyle services is preferred.

Success Measures

• Productive partnerships activated.
• Qualified leads and shopping appointments generated.
• Appointment attendance and lead-to-purchase conversion.
• Net sales attributable to partnerships and events.
• Acquisition cost and contribution after activation costs.
• Repeat purchases and customer referrals.

Team Collaboration

Work closely with the Sales Executive, Personal Shopper, merchandising, operations and creative teams. Own partnership development and activation performance, with shared accountability for sales conversion.