Sales Executive (Exhibition & Event Space)

The Sales Executive will generate new business opportunities and sell exhibition space, stalls, sponsorships, and branding opportunities for upcoming trade shows and exhibitions. The role involves managing the complete sales lifecyclefrom lead generation and client engagement to negotiation, booking confirmation, and relationship management.

Role & responsibilities

New Business Development

• Identify new opportunities: Source and develop new business leads for upcoming trade shows, conferences, and exhibitions.
• Multi-channel prospecting: Conduct outbound calls, send professional emails, and leverage LinkedIn to connect with potential exhibitors.
• Pitch decision-makers: Engage with business owners, CXOs, sales heads, and marketing directors to understand their business requirements and communicate the exhibitions value proposition.

Sales & Account Management

• Consultative selling: Explain exhibition benefits, visitor profiles, and participation packages, recommending optimal stall sizes and sponsorship tiers based on client needs.
• Close deals: Prepare proposals and quotations, handle objections, negotiate terms, and close sales.
• Pipeline tracking: Maintain an updated sales pipeline, following up regularly with prospects to convert leads into confirmed bookings.
• Relationship building: Maintain strong relationships with exhibitors to encourage repeat participation, referrals, and long-term partnerships.

Reporting & Operations

• CRM management: Maintain accurate, daily records of leads, discussions, proposals, and bookings in the CRM system.
• Performance metrics: Update weekly sales dashboards and consistently meet or exceed monthly and quarterly sales targets.
• Internal coordination: Collaborate with the marketing and operations teams to ensure a seamless onboarding experience for confirmed exhibitors.

Preferred candidate profile

Sales & Communication Competencies

• B2B sales expertise: Proven track record in B2B sales, cold calling, prospecting, and pipeline management.
• Strong negotiation: Sharp objection-handling, persuasion, and closing skills.
• Communication skills: Exceptional verbal and written English communication skills, with the confidence to pitch to senior corporate executives.

Technical Skills

• CRM & Tools: Working knowledge of CRM systems and LinkedIn prospecting tools.
• Office Software: Proficiency in MS Excel, Google Sheets, MS Office, and Google Docs.

Experience & Education

• Experience: 13 years of experience in sales or business development.
• Education: Bachelor's degree in any discipline.
• Industry Preference: Prior experience in exhibition space sales, trade show sales, B2B media/advertising, or corporate sponsorship sales is highly preferred.

What We Offer

• Competitive compensation: Fixed salary matching industry standards based on experience.
• Uncapped incentives: Performance-based rewards tied directly to your sales success.
• Career growth: Opportunities for professional development and upward mobility within a growing B2B events company.