Sales Executive - B2B/ HORECA

Company Description El Bueno Coffee Roasters is a specialty coffee roastery based in Delhi, working with cafés, restaurants, hotels and businesses across India and beyond. We're building a coffee company around great coffee, strong relationships, good products and an obsession with doing things better. As we continue to grow, we're looking for a Sales Executive to help us build the next phase of our B2B business.

Role Description We're looking for a Sales Executive – B2B / HORECA who can open doors, build relationships and turn conversations into business. You'll be responsible for developing new HORECA accounts while also growing relationships with existing customers. This is a hands-on, field-oriented sales role involving prospecting, customer meetings, coffee/product presentations, commercial discussions and closing. If you enjoy meeting people, chasing opportunities and being responsible for your numbers, you'll fit right in.

What You'll Do

• Identify and develop new B2B / HORECA accounts
• Prospect cafés, restaurants, hotels and other potential customers
• Build and maintain strong relationships with decision-makers
• Conduct customer meetings, coffee tastings, sampling and product presentations
• Understand customer requirements and recommend the right coffee/products
• Prepare proposals, quotations and commercial discussions
• Negotiate and close new business
• Grow existing accounts and identify opportunities for upselling
• Maintain an active sales pipeline and regular follow-ups
• Work closely with the roasting, operations and marketing teams to deliver a great customer experience
• Track sales performance, pipeline and forecasts

What We're Looking For

• 2–5 years of experience in sales / business development
• Experience in B2B, HORECA, F&B, hospitality or FMCG is highly preferred
• Strong communication and negotiation skills
• Comfortable with field sales and meeting customers regularly
• Target-oriented with a strong sense of ownership
• Proactive - you don't wait for leads to land in your inbox
• Ability to understand customer needs and identify commercial opportunities
• Good working knowledge of Excel and basic sales reporting / CRM tools
• Genuine interest in coffee, food, hospitality or consumer brands is a plus

What Matters Most

We're looking for someone who can open doors, build relationships and close business.

You should be comfortable picking up the phone, walking into a café, meeting an owner, understanding their business and figuring out how El Bueno can add value.

If you're hungry to grow, take ownership and enjoy being out in the market, we'd like to hear from you.

Location: Naraina, Delhi NCR

Role: Full-time | On-site / Field-based

Apply: Send your resume to [HIDDEN TEXT]

Subject: Sales Executive – B2B / HORECA