Sales Executive And Team Lead

Job Description
Position Overview
We are looking for a dynamic and results-driven Sales Executive to join our sales team and drive business growth for our below range of Products.

1. Electrical Panels & Solutions
2. Power Factor Panels & Solutions
3. EOT Cranes/ Garder Cranes
4. Solar Energy Consultancy and Installation Projects
5. Complete Industrial Support with Spares Management
6. Site Surveillance Solutions
7. Along with Taking Annual Maintenance Projects (AMC)

The ideal candidate will have a strong understanding of electrical/industrial products, excellent B2B sales and negotiation skills, and the ability to engage with industrial customers, electrical contractors, EPC companies, and commercial establishments.
The candidate will be responsible for generating new business opportunities, developing customer relationships, conducting technical presentations, preparing technical-commercial proposals, and successfully closing sales.
Key Responsibilities
1. B2B Business Development

• Identify and develop new business opportunities across industrial and commercial markets.
• Generate leads through direct customer visits, references, networking, digital platforms, and market research.
• Target manufacturing industries, OEMs, electrical contractors, EPC companies, system integrators, commercial buildings, and industrial establishments.
• Develop and maintain strong relationships with customers, consultants, contractors, procurement teams, and decision-makers.

2. Technical Sales & Product Presentation

• Understand customer requirements and recommend suitable solutions.
• Conduct technical presentations and product demonstrations for customers.
• Explain the technical and commercial benefits of Drives, including energy savings, motor control, efficiency improvement, and ROI.
• Present solar solutions and explain system capacity, generation potential, savings, payback period, and ROI.

3. Site Survey & Solution Coordination

• Coordinate with the engineering team for customer site surveys and technical assessments.
• Support the team in collecting required site information for AC Drive and solar system proposals.
• Coordinate solar site assessments for determining suitable system capacity and configuration.
• Ensure customer requirements are accurately communicated to the technical/engineering team.

4. Proposal & Sales Closure

• Prepare and submit technical-commercial quotations and proposals in coordination with the engineering team.
• Follow up on quotations, technical clarifications, negotiations, and commercial discussions.
• Negotiate pricing and commercial terms while maintaining company margins.
• Convert qualified leads into orders and achieve assigned sales targets.
• Coordinate with internal teams for order processing, delivery, installation, commissioning, and customer support as required.

5. Market Intelligence

• Monitor competitor activities, pricing, product offerings, and market developments.
• Identify new business opportunities and emerging applications for AC Drives and solar solutions.
• Keep updated with solar policies, government schemes, subsidies, net-metering regulations, and industry developments.

6. CRM & Sales Reporting

• Maintain accurate records of leads, opportunities, quotations, customer interactions, and follow-ups in the CRM system.
• Maintain a healthy sales pipeline and provide regular sales forecasts.
• Prepare periodic reports on lead generation, quotation status, order booking, and sales performance.

Required Qualifications

• Diploma / B. Tech / B.E. in Electrical, Electronics, Mechanical Engineering, or a related technical discipline.
• 35 years of B2B sales experience in one or more of the following:
• Industrial Automation
• AC Drives / VFDs
• Electrical Products / Switchgear
• Solar Energy / Solar EPC
• Power & Energy Solutions

• Strong technical understanding of AC Drives/VFD applications and motor control.
• Working knowledge of solar power systems, including solar panels, inverters, AC/DC systems, net metering, and system sizing.
• Strong communication, presentation, negotiation, and relationship-management skills.
• Ability to understand technical requirements and convert them into commercially viable solutions.
• Proficiency in MS Office; experience with CRM/ERP systems will be an advantage.
• Willingness to travel extensively for customer meetings, industrial visits, and site surveys.

Key Competencies

• B2B Sales & Business Development
• Technical Sales
• Lead Generation & Conversion
• Customer Relationship Management
• Negotiation & Commercial Closure
• Technical Presentation Skills
• Industrial Market Knowledge
• Sales Pipeline Management
• Problem Solving & Solution Selling
• Target Orientation

Key Performance Indicators (KPIs)

• New B2B leads generated
• Qualified opportunities created
• Customer meetings/site visits conducted
• Quotations and proposals submitted
• Lead-to-order conversion rate
• Monthly/annual sales achievement
• Gross margin achievement
• New customer acquisition
• Sales pipeline value and forecast accuracy
• Customer retention and repeat business

Preferred Candidate Profile
Candidates currently working with VFD/AC Drive manufacturers, electrical automation companies, switchgear companies, solar EPC companies, system integrators, distributors, or industrial solution providers will be preferred.
Employment Details

• Position: Sales Executive AC Drives & Solar Energy Solutions
• Experience: Minimum 35 Years.
• Qualification: Diploma / B. Tech / B.E.
• Department: Sales & Business Development
• Employment Type: Full-Time
• Location: PAN India
• Travel: Frequent travel within assigned territory
• Reporting To: Sales Manager / Business Head
• Salary: 4.8 L To 6.8 L + Performance Incentives

Why Join Us?

• Opportunity to work across Industrial Automation and Renewable Energy sectors.
• Performance-based incentives and career growth opportunities.
• Exposure to technical sales, industrial customers, EPCs, and large commercial projects.
• Opportunity to build long-term relationships with key industry stakeholders.