Sales Engineer

Company Description Bharat Fritz Werner Ltd. (BFW) is India's largest CNC machine tool manufacturer and a flagship company of the Kothari Group, with over 60 years of contribution to the country's industrial growth. From its origins in defence and public sector manufacturing, BFW has evolved into a next-generation CNC technology solutions provider with advanced facilities in Peenya, Bengaluru and a high-capacity foundry in Hosur. Recognized as an R&D facility by the Department of Science and Technology and listed among India's Top 25 Most Innovative Companies (CII Industrial Innovation Awards), BFW offers a broad portfolio of machining centres, turning centres, special purpose machines, and smart manufacturing solutions. Through subsidiaries such as m2nxt Solutions and BFW Advanced Manufacturing Pvt. Ltd., the company delivers IoT-enabled automation and complex parts manufacturing for sectors including automotive, aerospace, defence, energy, electronics, heavy engineering, and general manufacturing. BFW's machine tools and solutions support India's drive toward advanced, self-reliant manufacturing.
Role Description This is a full-time, on-site Sales Engineer role based in Bengaluru. The Sales Engineer will engage with existing and prospective customers to understand their manufacturing requirements and recommend appropriate CNC machine tools, automation solutions, and related services. Day-to-day responsibilities include conducting technical presentations and product demonstrations, preparing quotations and proposals, supporting the sales cycle with technical insights, and coordinating closely with engineering and service teams to ensure successful installation and customer satisfaction. The role also involves responding to technical queries, providing pre- and post-sales support, collecting feedback from customers, and contributing to market intelligence and competitive analysis. The Sales Engineer will be expected to maintain accurate records in CRM systems, meet sales targets, and represent BFW professionally at customer locations, industry events, and trade shows.
Qualifications

• Candidates should possess strong Sales Engineering and Technical Support skills, with the ability to translate customer requirements into effective CNC and automation solutions.
• Candidates should possess solid Sales and Customer Service skills, including prospecting, relationship management, negotiation, and follow-through on opportunities.
• Candidates should possess clear and effective Communication skills, both written and verbal, to interact with technical and non-technical stakeholders.
• Relevant educational background such as a diploma or degree in Mechanical Engineering, Production Engineering, or a related discipline.
• Experience in CNC machine tools, industrial automation, or manufacturing solutions is highly beneficial.
• Ability to work on-site with customers, travel as required, and collaborate with cross-functional teams.
• Proficiency in using CRM tools, MS Office, and basic data analysis for sales reporting and forecasting.
• Strong problem-solving mindset, integrity, and a