Sales Engineer

CASTOFOAM INDIA PRIVATE LIMITED
Department: Sales & Marketing
Position: Sales Engineer
Reporting To: Sales Manager / Director
Job Location: As per company requirements, Sanand, Gujarat, India
Employment Type: Full-Time.
Salary: [phone removed] CTC ANNUAL (YEARLY) transport allowance
included & including all.
Benefits: health insurance, travel allowance, employee benefits after
completion of training period.
1. Job Purpose
The Sales Engineer is responsible for developing new business
opportunities, generating qualified leads, promoting company products,
preparing technical and commercial offers, and converting enquiries
into confirmed orders.
The primary objective is to increase company revenue by selling lost
foam casting plants, foundry machinery, and related equipment while
developing long-term relationships with foundries, casting
manufacturers, and industrial customers across India.
2. Key Responsibilities
A. Lead Generation & New Business Development
• Identify and approach new customers in the foundry and casting
industry.
• Generate leads through Google, IndiaMART, TradeIndia, LinkedIn,
industrial directories, exhibitions, and direct customer visits.
• Identify foundries interested in installing new plants, expanding
production capacity, or upgrading existing equipment.
• Develop a database of potential customers, including company
names, contact persons, phone numbers, email addresses, and
project requirements.
• Conduct cold calls, email campaigns, WhatsApp follow-ups, and
customer meetings.
• Develop business opportunities across India and other assigned
markets.
B. Technical Sales
• Understand the technical specifications and applications of lost
foam casting plant machinery.
• Explain the lost foam casting process, plant layout, machinery
specifications, production capacity, and process advantages to
customers.
• Understand customer requirements related to casting type,
material, production capacity, automation, and budget.
• Coordinate with the design and production departments to
prepare technically suitable solutions.
• Arrange technical presentations, plant visits, and product
demonstrations.
• Assist customers in understanding project investment, operating
costs, and potential benefits.
C. Enquiry Management & Quotation
• Receive and evaluate customer enquiries.
• Collect complete technical and commercial information before
preparing quotations.
• Coordinate with design, purchase, production, and management
teams to prepare accurate quotations.
• Prepare techno-commercial offers, preliminary project estimates,
and proposals.
• Submit quotations within the agreed timeline.
• Maintain records of all enquiries, quotations, revisions, and
customer communications.
• Follow up consistently until the enquiry is converted into an
order or formally closed.
D. Order Conversion & Revenue Generation
• Convert qualified enquiries into confirmed purchase orders.
• Negotiate prices, delivery schedules, payment terms, and
commercial conditions within approved company limits.
• Understand customer objections and provide suitable solutions.
• Coordinate with management for discounts and special
commercial approvals.
• Achieve monthly, quarterly, and annual sales targets.
• Develop repeat business and identify opportunities to sell
additional machinery, spare parts, and plant upgrades.
E. Customer Relationship Management
• Maintain professional relationships with existing and prospective
customers.
• Conduct regular customer visits and follow-up meetings.
• Understand customer satisfaction, future expansion plans, and
upcoming machinery requirements.
• Coordinate with service and production teams to resolve
customer concerns.
• Collect customer feedback and identify opportunities for
improvement.
F. Market Research & Competitor Analysis
• Study competitors manufacturing lost foam casting machinery
and other foundry equipment.
• Monitor market pricing, customer requirements, and industry
developments.
• Identify new industrial segments and geographical markets.
• Provide management with information about competitors,
customer expectations, and market opportunities.
• Recommend practical sales and marketing strategies to improve
order conversion.
G. Sales Reporting & Documentation
• Maintain an updated customer database and sales pipeline.
• Prepare daily activity reports and weekly sales summaries.
• Maintain enquiry, quotation, follow-up, and order status records.
• Submit monthly sales performance reports to management.
• Maintain accurate records of customer meetings, visits, and
commercial commitments.
• Use the company's designated CRM or reporting system.
3. Key Performance Indicators (KPIs)
The Sales Engineer will be evaluated based on measurable business
results.
Performance Parameter
Measurement
New customer identification
Number of qualified new prospects
Lead generation
Number of relevant enquiries generated
Calls, emails, and meaningful follow-ups
Online and in-person meetings completed
Number and value of qualified quotations
Number and value of confirmed orders
Customer communication
Customer meetings
Quotation generation
Order conversion
Sales revenue
Actual revenue against assigned targets
Sales pipeline
Value and quality of active opportunities
Timely follow-up of open enquiries
Follow-up discipline
Customer satisfaction
Reporting discipline
Feedback, repeat business, and issue resolution
Timely and accurate sales reports
4. Required Qualifications
• Diploma or bachelors degree in mechanical engineering,
Production Engineering, Industrial Engineering, or a related field.
• Preferred experience: 2-5 years in experience in industrial
machinery sales, foundry equipment sales, capital equipment
sales, or technical sales is preferred.
• Knowledge of foundry operations, casting processes, or industrial
machinery will be an advantage.
5. Required Skills
• Strong communication and negotiation skills.
• Technical understanding of industrial machinery.
• Ability to identify customer requirements and recommend
suitable solutions.
• Lead generation and customer acquisition skills.
• Professional email writing and quotation follow-up.
• Proficiency in Microsoft Excel, Word, PowerPoint, and CRM
systems.
• Ability to conduct customer meetings and presentations.
• Strong planning, reporting, and time-management skills.
• Willingness to travel for customer visits and industrial
exhibitions.
• A result-oriented approach with a focus on business growth.
6. Authority & Limitations
The Sales Engineer may:
• Communicate approved product specifications and commercial
offers.
• Coordinate with internal departments to develop customer
proposals.
• Negotiate within the price and payment limits authorized by
management.
• Recommend discounts and special commercial terms for
approval.
The Sales Engineer may not:
• Commit unapproved prices, discounts, or credit terms.
• Promise delivery dates without internal confirmation.
• Make unauthorized technical commitments.
• Accept customer orders on terms that have not been approved
by the company.
• Share confidential company information with unauthorized
parties.
7. Coordination With Other Departments
The Sales Engineer must work closely with:
• Design Department: Technical specifications, plant layouts, and
customized solutions.
• Purchase Department: Material costs, supplier pricing, and
purchased equipment.
• Production Department: Manufacturing schedules and delivery
commitments.
• Service Department: Installation, commissioning, and after-sales
support.
• Accounts Department: Payment follow-ups, outstanding balances,
and commercial documentation.
• Management: Pricing approvals, sales strategy, and major
customer negotiations.
8. Expected Business Outcomes
The Sales Engineer is expected to:
1. Build a strong database of foundries and casting manufacturers.
2. Generate a consistent pipeline of qualified machinery enquiries.
3. Increase customer meetings and technical discussions.
4. Convert genuine enquiries into profitable orders.
5. Improve quotation follow-up and order conversion rates.
6. Develop repeat customers and referral opportunities.
7. Provide reliable market intelligence to management.
8. Contribute directly to the company's revenue and business
expansion.
9. Compensation & Performance Review
• Salary: As per company policy and candidate experience.
• Incentives: May be linked to confirmed orders, sales achievement,
and profitability.
• Travel expenses: Reimbursed as per company policy.
• Performance review: Monthly sales review and periodic
performance appraisal.
• Training: Product, process, technical sales, and customer
management training as required.
10. Professional Conduct
The Sales Engineer must maintain confidentiality, professional
customer relationships, accurate reporting, and ethical business
practices. All customer enquiries, quotations, and follow-up records
generated during employment must be maintained in company-
approved systems.
11. Overall Accountability
The Sales Engineer is accountable for developing new customers,
maintaining a healthy sales pipeline, following up on commercial
opportunities, and contributing to profitable order generation.