Sales Engineer

Sales Engineer

Role Purpose

• Cultivate and uphold strong relationships with existing contacts to encourage effective collaboration and advance business prospects.
• Participate and monitor sales forecast budget
• Identify new opportunities
• Report on competitive activities
• Create customer perception excellence
• Leverage the entire organization to generate value in the eyes of customers
• Other jobs the sales manager assigned.

Key Responsibilities

• Develop and execute a regional sales plan to meet or exceed annual sales targets for diesel portable compressors and related equipment.
• Identify, qualify, and pursue new business opportunities with end users, rental fleets, service providers, and distributors in the assigned territory.
• Conduct technical consultations with customers to assess needs, propose appropriate compressor solutions, and tailor demonstrations or trials as needed.
• Deliver compelling technical presentations and formal proposals, including detailed bill of materials, pricing, delivery timelines, and service requirements.
• Collaborate with applications, service, and after-sales teams to ensure successful project execution, commissioning, and customer satisfaction.
• Manage the sales cycle from lead generation to quote, contract negotiation, order closure, and payment collection; monitor profitability and risk.
• Maintain up-to-date knowledge of diesel portable compressor models, accessories, warranty terms, regulatory compliance, and competitive landscape.
• Provide ongoing post-sales support, training, and technical advisement to customers; collect feedback for product improvements.
• Prepare accurate forecasts, reports, and KPI metrics; participate in periodic sales reviews with management.
• Represent the company at trade shows, industry events, and customer sites; build and maintain a robust pipeline.Motivate customers toward newer technology (e.g., fuel-efficient engines, emission-compliant models) with marketing support.

2. Sales Operations Support

Supporting sales operations through technical expertise and customer engagement. Assisting sales teams in effectively communicating the benefits and features of compressors to clients. Conducting demonstrations and addressing technical queries, they help build customer confidence and secure sales.Contribute to market analysis, identifying trends and opportunities, which informs strategic decision-making. Collaboration with the dealer sales team ensures alignment on goals and enhances overall performance.

3. Order Management & Execution

Coordinating sales orders from receipt to delivery, ensuring accurate order processing, and maintaining communication with customers regarding their order status. Collaborates with production and logistics teams to manage inventory and schedule deliveries effectively. Provide technical support to customers and address any issues that may arise during the order fulfilment process, ensuring customer satisfaction and timely service.

4. Customer Documentation & Compliance

Submitting detailed technical manuals, operation guides, and maintenance schedules tailored to specific compressor models and applications. Product documentation adheres to industry standards and regulatory requirements, such as emissions controls and safety certifications, providing customers with accurate and legally compliant information for safe and effective equipment use

5. Customer Issue Resolution

Handles customer issue resolution by first listening carefully to the customer's concerns. Assess the technical problem and gather necessary information to understand the equipment's performance. After identifying the root cause provide solutions, which may include troubleshooting steps, recommending repairs, or suggesting the right products. Ensures ongoing communication, offering updates and support until the issue is resolved, fostering customer trust and long-term relationships. Their expertise is crucial in balancing immediate fixes with strategic product improvements.

6. Market & Customer Insights

Deeply understand the market landscape and customer needs. This involves recognizing current trends, competitive dynamics, and the specific challenges and opportunities faced by various customer segments. Key insights revolve around understanding the total cost of ownership for customers, the demand for energy efficiency, noise reduction, and emissions compliance, as well as the importance of reliability and ease of maintenance in portable diesel compressors.

Key Performance Indicators (KPIs)

Sales Revenue Growth: Measure of increased sales compared to previous periods.
Customer Acquisition Rate: Number of new clients gained within a specified timeframe.
Customer Retention Rate: Percentage of repeat customers over a period.
Quota Achievement: Percentage of sales targets met or exceeded.
Product Knowledge Assessment: Evaluation results to ensure proficiency in the product line.
Technical Support Efficiency: Speed and effectiveness of responding to customer inquiries or issues.
Cross-Selling Success: Rate of adding complementary products in sales.

Qualifications

• Diploma / Bachelors degree in Engineering
• 5–10 years of experience in sales, marketing or service within the compressor industry.

Skills & Competencies

should possess a blend of technical expertise and sales acumen. Key competencies include in-depth knowledge of diesel compressor technology, strong problem-solving skills, and the ability to assess customer needs effectively. Excellent communication skills are essential for conveying technical details to clients and collaborating with engineering teams. Additionally, effective negotiation skills and a results-oriented mindset are crucial for closing deals and achieving sales targets. Familiarity with industry trends and competitive products further enhances their effectiveness in the role.

Preferred Industry Experience

• Construction equipment
• Mining equipment
• Industrial machinery / capital equipment
• Manufacturing sector