Sales Engineer

JOB DESCRIPTION
Position
Sales Engineer
Department
Business Development & Sales
Reporting To
Business Development Manager / Head Sales
Location
Pune (Travel as per customer/project requirements)

Job Purpose
The Sales Engineer is responsible for developing new business opportunities and managing customer relationships for custom sheet metal fabrication and engineering projects. The role involves understanding customer drawings and technical requirements, coordinating with design, estimation, production, and quality teams, preparing techno-commercial proposals, negotiating contracts, and ensuring successful project execution from enquiry to delivery.
The position acts as the primary interface between customers and internal departments to deliver value-added engineering solutions.

Key Responsibilities
Business Development

• Identify new customers in Automotive, Electrical, Electronics, Railway, Defence, Renewable Energy, Industrial Equipment, Material Handling, and General Engineering sectors.
• Generate enquiries for sheet metal components, fabricated assemblies, welded structures, and engineering projects.
• Develop new OEM and Tier-1 customer accounts.
• Build long-term business relationships with key decision-makers.

Customer Engagement

• Visit customers to understand manufacturing requirements and future business opportunities.
• Analyze customer drawings, specifications, BOMs, and RFQs.
• Understand technical requirements and recommend the most suitable manufacturing process.
• Coordinate customer visits, technical discussions, and project reviews.

Techno-Commercial Activities

• Coordinate with Design, Estimation, Production, Purchase, and Quality teams for costing.
• Prepare techno-commercial quotations based on customer drawings and specifications.
• Negotiate pricing, delivery schedules, commercial terms, and payment conditions.
• Follow up with customers for quotation approval and order conversion.

Project Coordination

• Ensure seamless project handover after receipt of Purchase Order.
• Coordinate with Production Planning, Design, Purchase, Quality, and Dispatch departments.
• Monitor project timelines and communicate progress to customers.
• Resolve technical and commercial issues during project execution.

Engineering Solution Selling
Promote Aura's manufacturing capabilities including:

• Precision Laser Cutting
• CNC Bending
• Sheet Metal Fabrication
• MIG/TIG Welding
• Robotic Welding
• Machining Support
• Powder Coating & Surface Finishing
• Design & Development Support
• Prototype Development
• Custom Engineering Assemblies
• Value Engineering and Cost Optimization

Customer Relationship Management

• Maintain regular interaction with existing customers.
• Ensure high customer satisfaction through timely communication.
• Handle customer complaints in coordination with Quality and Production teams.
• Identify opportunities for repeat business and annual contracts.

Documentation & MIS

• Maintain enquiry tracker.
• Update quotation register.
• Maintain order booking records.
• Prepare customer visit reports.
• Maintain project status reports.
• Update ERP/CRM system.
• Submit weekly and monthly sales MIS to management.

Commercial Follow-up

• Follow up for Purchase Orders.
• Coordinate advance payments and milestone billing.
• Support Finance in collection of outstanding payments.
• Monitor customer credit limits.

Market Intelligence

• Track competitor activities.
• Monitor industry trends.
• Identify new manufacturing opportunities.
• Participate in industrial exhibitions and customer events.

Educational Qualification

• B.E. / B.Tech ,DME in Mechanical Engineering, Production Engineering or Industrial Engineering. Graduates- MBA-Sales & Marketing,

Experience

• 34 years in B2B Industrial Sales.
• Experience in Sheet Metal Manufacturing, Fabrication, Engineering Projects, Precision Components, Industrial Manufacturing, or OEM Vendor Development.
• Experience in project-based manufacturing business will be preferred.

Technical Knowledge

• Sheet Metal Fabrication
• Laser Cutting Process
• CNC Bending
• Welding Processes
• Engineering Drawings Interpretation
• GD&T Basics
• Manufacturing Process Knowledge
• Cost Estimation
• BOM Understanding
• ERP / SAP
• Microsoft Excel & PowerPoint
• Techno-Commercial Proposal Preparation

Behavioural Competencies

• Excellent Communication Skills
• Customer Relationship Management
• Negotiation Skills
• Analytical Thinking
• Commercial Awareness
• Problem Solving
• Planning & Coordination
• Time Management
• Teamwork
• Self-Motivated
• Result-Oriented
• Professional Integrity

Preferred Industry Experience

• Precision Sheet Metal Manufacturing
• Fabrication Industry
• Engineering Project Companies
• Industrial Component Manufacturing
• OEM Supplier Companies
• Contract Manufacturing
• Automotive Component Industry
• Electrical Panel Manufacturing
• Heavy Engineering

Working Relationships
Internal

• Design & Engineering
• Estimation
• Production
• Planning
• Purchase
• Quality Assurance
• Finance & Accounts
• Stores & Dispatch

External

• OEM Customers
• Tier-1 Suppliers
• Procurement Teams
• Design Engineers
• Consultants
• New Business Prospects

Career Progression
Sales Engineer Senior Sales Engineer Key Account Manager Assistant Manager Business Development Manager Business Development Head Sales & Business Development